Whole Foods Market

Table of contents

Introduction

Whole Foods Market is one of the biggest organic and natural whole food suppliers in the world. They provide a wide variety of select foods that are without hormones or antibiotics and are stamped with the U.S. Department of Agriculture’s stamp of approval. They value the fact that they can provide people with access to healthy food and be identified with being socially and environmentally responsible.

History

Whole Foods Market started off as being Safer Way natural grocery store in 1978. However they were not successful due to location and only being vegetarian. Eventually what made the company grow is when they combined with Clarsville Natural Grocery to become Whole Foods Market. Whole Foods Market’s strategy was to grow as big as possible. The first initiative they took was to own and operate several subsidiaries which were anything from coffee roasting to seafood processing. The n ext thing they did they took their company to new heights were mergers and acquisitions which the biggest acquisition was with Wild Oats which came under much criticism from the FTC. Lastly Whole Foods has also grown into other markets around the globe which provides them with the potential to grow.

SWOT Analysis

Internal Strengths and Weaknesses

Whole Foods Market has since its inception had great strengths. They were among only a few that provided natural whole and organic foods. One of their greatest strengths has been their location. They strategically placed stores in areas of affluent neighborhoods. They target people who have education and who would be more knowledgeable and conscientious of healthy living. They strategically designed their stores to be more inviting and warm for their customers. Another great strength that Whole Foods have is the strategic planning of placing as many stores as possible around the country. A weakness that Whole Foods have is their reputation. A reputation for a grocer is key to its survival and they have the reputation of being very expensive or some call it “whole paycheck.”

External Environment

One of the biggest external environmental threats against Whole Foods is increases in domestic competition. At its inception Whole Foods was one of the only providers of organic foods. However now there are many rivals who have taken apart of this ever going interest in our society for better living. Stores such as Wal-Mart and Target have joined the bandwagon of providing their customers with organic foods. With many stores now offering organic foods this has put a dent in the availability of organic foods in other words has shorten the supply of organic foods to Whole Foods. Another external environmental threat was the economy. When the economy went down during the recession many people had to make tough choices when it came to their finances and one of the biggest things that were changed was the amount that they spent on groceries. Many people just simply deemed natural organic foods as being expensive and not a necessity. A major opportunity that Whole Foods have embraced was that during the recession Whole Foods recognized that they need to make adjustments decrease the overall prices. Another major opportunity that they need to embrace is marketing the necessity of whole organic foods. Letting people know that eating right is vital to survival and their overall health.

Evaluation

The company overall is in a strong competitive position. With the acquisition of several subsidiaries it was able to expand their market even bigger. The stores’ environment provides an exceptional shopping experience for the customers with a very clean environment and a helpful staff. Whole Foods has many opportunities to turn their threats into opportunities. One of their major threats are other organic whole foods competitors. Competitors like Trader Joe who offers organic foods at competitive pricing while still remaining at high quality standards. What Whole Foods can do is see what the competition is offering and offer something even better to its customer base. Another threat that they can turn into an opportunity is do what they see competitors do such as offer specific products through sales which will attract a larger customer base.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
ACC543MANAGERIALACCOUNTINGANDLEGALASPECTS
excellent
Customer 452773, January 25th, 2024
Business and administrative studies
Perfect
Customer 452773, February 23rd, 2023
business
Great job
Customer 452773, February 13th, 2023
Leadership Studies
excellent job
Customer 452773, July 28th, 2023
FIN571
excellent work
Customer 452773, March 1st, 2024
Business and administrative studies
excellent job! got an A, thank you
Customer 452773, May 24th, 2023
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
History
Looks great and appreciate the help.
Customer 452675, April 26th, 2021
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
fin571
EXCELLEN T
Customer 452773, March 21st, 2024
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp