Walt Disney Press Releases: The Language of Public Relations

Walt Disney Press Releases:

The Language of Public Relations

Two press releases from the Walt Disney Company were reviewed to understand how important the language used and presentation of news helped this Fortune 500 company gain competitive advantage through increased brand awareness.  Walt Disney is very popular and GGI needs a model such as Walt Disney to understand what language to use and what tactics to heed in their marketing efforts to educate the public about their new product line.  Walt Disney’s first release reviewed outlined interesting phrases to excite interested parties to their acquisition of Pixar and goes as far as to offer investors wanting further information to view a live web-cast or to listen to a pre-recorded message about the acquisition over the phone.  The second press release outlines the efforts of Disney to help in the devastated regions hit by Hurricane Katrina.  This outlines the importance of being involved in a community to demonstrate a positive image and gain attention through humanitarian efforts.

Although Pixar had been co-producers with Disney on many of their films, the acquisition of the company allowed Disney to present their company as not only acquiring a new group of workers, but a new corporate culture entirely and products that would be exciting for movie viewers and others to see as video games, watches, and other products were all purported to be in the future of this company.  An important aspect of reading this release was the fact that two groups of shareholders would have to be supportive of the acquisition, so the language used was most probably developed to sway these groups to positive thinking.  Words and phrases, such as “collective spirit”, “creativity”, “strength”, “imagination”, and “grow and flourish were all part of the exciting “hype” that built the press release from the confident beginning to its promising end.

Shareholders, also, were invited to a live web-cast or to a pre-recorded conference call to hear more of the monetary implications of the acquisition, such as stock changes, documents that were posted to the SEC, and other fiscal “forward-looking” statements.  This connection with the stockholders of Disney is of special interest as it would be prudent that GGI begin dialoging with its shareholders to gain feedback and in turn support for the changes to the company as the changes will not only impact GGI, but all that are financially invested.  It would be wise to set up a pre-recorded message for interested parties to hear in relation to the changes in the new product line and to set up a place for shareholders and others to give ideas for this new product line, as to make GGI more interactive and accessible to the public.  Utilizing every type of outlet for GGI at this point would not only yield stronger public relations, but pave the way for innovative ideas to come from places outside the company.

Then second release from the Walt Disney Company highlighted the efforts that were being made in the devastated regions of the U.S. from Hurricane Katrina.  The company was making its humanitarian side evident through this press release and becoming a part of a community of others, not only stock-holders and consumers, but all people.  This shows that the company is not only interested in revenue, but in human capital and overall compassion.  In addition to donating financial support, Disney partnered with other companies to show its ability to cooperate with others and not exist as some faceless and overbearing corporation with no regard for other groups.  I think it is of the utmost importance for GGI to create a stronger presence in communities and this does not have to be costly, but can begin by some volunteer effort.  Any extra added presence that puts a face to GGI will help with name recognition and product recognition will follow when the new line of household goods are unveiled.

Both press releases were related to the fact that Disney is growing and changing in a positive way.  The acquisition of Pixar demonstrates their willingness to change their existing corporate culture and to incorporate new and innovative ideas to their new products.  As well, Disney’s interactive relationship with shareholders and their active presence in needy communities shows their compassionate and open relationship to others outside of the company.  This new innovation and change will help raise already high market awareness in addition to any community efforts Disney undertakes both in the gulf region and any other place in they future they deem important to become engaged in.

In conclusion by viewing Disney’s very impressive website and press releases, I believe that they should serve as a model to GGI in the public relations avenue.  There is much to learn from this company, which has been in existence for most of the last century.  There wise ideas are not so entrenched in their past successes, though, as to not be open to new ideas and a new corporate culture in the Pixar people.  Growing, changing, and participating at the community level is of the utmost importance to GGI at this juncture.  When new avenues are open for more individuals to recognize both the GGI name and products, success will follow.  Implementing ideas such as pre-recorded phone calls for shareholders, website navigation that allows ideas to be submitted to the company, and a presence not only in the market, but in the community is what GGI should be focused on at this point in time.

The press releases can be viewed online http://corporate.disney.go.com/news/corporate/2006/2006_0124_pixar.html



I would encourage senior management to both look at these releases and to heed the advice compiled here.  We can grow and gain market presence with simple measures!

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
excellent work
Customer 452773, March 12th, 2023
Thank you!
Customer 452545, February 6th, 2021
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Thank you
Customer 452811, February 17th, 2024
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Managerial Accounting & Legal Aspects of Business ACC/543
excellent work
Customer 452773, February 7th, 2024
thank you so much
Customer 452749, June 10th, 2021
Business and administrative studies
excellent job thank you Your Score 166.25/ 175- A 1. Current Culture 15% of total grade 18.37 Criterion "1. Current Culture" has textual feedback Criterion Feedback I see interesting points, though, in general they are not about the culture.
Customer 452773, June 4th, 2023
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
excellent work
Customer 452773, October 6th, 2023
Human Resources Management (HRM)
excellent, great job
Customer 452773, June 19th, 2023
Human Resources Management (HRM)
Customer 452773, July 11th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp