Unit 4 Business P7

P7: Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. The first type of information that I am focusing on is written information that is on screen, the form of the communication is a PowerPoint presentation which is used electronically to present information to members of staff. In Sainsbury’s they hold meetings regularly and my example of a time is when they had a new product that was coming into their store, the presentation explained the product and how they can promote it.

This information is internal as it is in the business its self explained to its target audience who are the employees. The non-electronic method that Sainsbury’s have explained this new product is through posters, they are put onto the notice board for their target audience that is the customers. The purpose of the electronic and non-electronic methods of this information is to keep customers updated but also the members of staff, the audiences are satisfied for the way that the information is presented to them.

The second type of information that I am going to explain is verbal, the form of communication that is used is face-to-face and DVD’s. The target audience for the face-to-face information is the customers, an example of a non-electronic method is in Apple store there is a member of staff who would stand and present themselves to members of the public. Their aim is to sell the product and explain as much information as they possibly can, the benefit of this is that customers can ask questions and they can be answered directly then and there.

The electronic method is the DVD’s that are handed out to the target audience the employees to watch about the new product that the company has brought out. This sort of communication is suitable for the employees as they can watch the video of the new product as many times as they need to learn more about it. The third type of communication is multimedia, this is an electronic form and the target audience is members of the public. I am going to focus on the company Costa that created an advert for their target audience, business men and women.

Costa sells various hot and cold drinks to either sit in or take away, the advert is directed to business men and women as in the advert they state, “For the hard workers on the go, sit in for a drink or take away back to the office”. The disadvantage that Costa has with their advert is that it costs allot of money, it has a time limit of how much information they can show and the target audience would have to be watching the TV at the time.

The non-electronic method is billboards that are shown to the general public, the target audience is then for everyone who is able to buy their drinks, the billboard shows their coffee being delicious and puts across a short message to make people buy it. This is a useful way of communication as it attracts all types of people and not just aimed at one sort of person, this would build up the amount of potential customers.