The Science of Shopping
Caution! An anxietytriggers in your brain signaling the entry of new arrivals in the mall, an outcry for shoppers all around to come to the mall and buy the latest stuff designer/manufacturers have to offer claiming it is only a limited stock variety. The customer scout out the shop which is the most crowded considering it has the best to offer, he/she move in start sweeping by the items, trying to find what reflects your style and communicates your attitude towards the observers. The customers perceive what your fellow shoppers are purchasing or showing interest in and compare their selection with your choice and taste.
Thesis statement: The purchasing behavior in the united states in America and the kingdom of Saudi Arabia. The different ways of how they purchase and make their decisions while buying things. What modes they use? Body: The most common trend in the United States is that most of the people go out and window shop. They waste their time doing nothing, just hang out with friends and family and go through most of the shops and end up buying in small quantities. Most of the American society believes in online shopping.
Then why do the women in Saudi Arabia have to stay in some constraints while going out for shopping? Thus in the Saudi Arabia the buying behavior of the female gender is totally different when it comes to clothes. They have to stay within the constraints they are living in. According to Norton “the mall is a favorite subject for the laments of cultural conservatives and others critical of the culture of consumption. ” (Norton, 105) However in America there are no such limits. People can buy whatever they want. They have no constraints.
Therefore this is the main difference in the buying behavior of both the countries. One can see people of different buying behavior, different race, and different cultures in the shopping malls. Do the people in Saudi Arabia believe in window shopping? Or do they prefer window shopping? For the people of Saudi Arabia window shopping is wastage of time. KSA shopping style is more related to direct item shopping, the customer shops what the customer want and leave, spend time skipping shops, but as soon as the customer get what he wants he leave. Thus in America the uying behavior is rational. The main focus of the American buyer is the features and benefits of the product. Therefore the retailer has to keep in mind different things. As the mall is a public place and people from different parts of the world come there, so it becomes offensive for the public, if the retailer or any customer brings up or says anything which offends any race or culture.
According to Norton “Controversial displays, by stores or customers or the plethora of organizations and agencies that present themselves in the open spaces of the mall, are not permitted. (Norton, 105) Thus they should be careful while putting anything on display keeping in mind that the mall is a public place and there are some limits and boundaries they should keep in mind. Conclusion: The purchasing of behavior totally depends on our culture and belief system. The sellers and retailers display things according to the want and culture of different people. They study their behavior and make alternations accordingly. It is the consumer who tells the seller or retailer how to attract them. The make and provide products for every gender and age of the society.
KSA shopping has displays of the most expensive and fancy stuff hanging as a customer grabber. They even put up gold plated items in display to grab the customer by need or greed. USA shopping has displays with new arrivals as well as old running stock, their display of attention gathering is purely based on shoppers intention, whether they want to buy it or not,. The retailer can’t force a customer to shop at your place. This shopping trend shows well known respectable brands have the most sales because of trust.
