The Rise of Event Industry
Introduction To Event Report The Rise Of Event Industry And Event Tourism YinJin Chen (Damon) 2-6 Words Count: 2052 words Date: 20 October, 2012 Table Of Content Introduction……………………………………………………. 3 Chapter One: Events place today………………………………4 People activities…………………………………………… 4 Government Support………………………………………. 4 Important for local…………………………………………5 Chapter Two: Events and Environment Sustainability………… 5 Important for Environment Sustainability…………………. 5 Effects to environment…………………………………….. 6 What measures we can do?…………………………………………… The biggest challenges that we faced………………………8 Chapter Three: The events effects on society in future……….. 9 Positive effects ……………………………………………9 Negative effects…………………………………………… 10 Events industry in 20 years………………………………. 11 Conclusion………………………………………………… 12 Reference List…………………………………………….. 13 Introduction In today’s society background, people become to pay more attention for the development of event industry and event tourism. For the past years, you might not have any concept about event, perhaps you also did not notice that event occurred in the world every single minute.
Event has already into our life and people play different roles in it. Based on size and impact, we describe and categories them such as Mega-Events, for example Olympic Games, World Cup. Hallmark Events which like China Spring Festival, The Water-sprinkling Festival. Major Events such as Golf open championship, Formula one racing. General speaking, the emergence of the events and which process of developing affects our life. What benefits that events bring to us? what disadvantages that events cause? In the following report, I am going to analysis the importance of the events industry’s in today’s Society.
What measures can an event take in order to achieve environmental sustainability? How does events industry effects our society in the future. Chapter one Special events can include national days and celebrations, important civic occasions, unique cultural performances, major sporting fixtures, corporate functions, trade promotions and product launches (Bowdin et al, 2011). It looks like that we can see events are everywhere and today it has became a growth industry. For example, as News reported that for recent Olympic Games held which attract more and more countries and athletes to participate in it.
At the same time, the number of audience has also been increasing year by year. Such as the 2012 Olympics Games in London, Chinese audiences in China in order to watch the games on TV that do not care about time difference. The emergence of events bring a large number of tourists to host venue, tourists make consumption on local and at the same time TV ratings increase has brought big income which direct cause huge economic growth. Government play an important role in Events, sometimes government gives money and policy support to organizers, sometimes governments may also themselves be event producers or host organizations.
For example, Mega-events like Olympic Games, World Cup. For event tourism, Governments invested in the development of event tourism, which give money support, contributed important to events specific needs infrastructure, for example, exhibition centers and stadiums. In the specific case of China, for example, there was only one convention and exhibition center larger than 50,000 square meters in 1992. By 2003 this number had risen to 16(Kaye, 2005). Events are also important for local community, as we know Hallmark Events, for example Chinese New year, The water-sprinkling Festival in Thai, The Munich Oktoberfest.
These kind of festivals attract foreign tourism and mercy fund-raising. That is reason why those places of their communities that can still continue a century later for many of these festivals. Chapter two The real question regarding environmental sustainable is “What are we going to leave to future generations”. Today more people realized that if we keep developing our world which like what we did before, we need more than one earth to provide resources to maintain our life. So this just makes us to realized the importance of sustainable development.
At the moment when we development of events, we also bring some impacts to the environment at the same time. For example, when we are building a conference and exhibition center, we have to concern about carbon emissions because of the engineering machinery we are using. How to correctly deal with construction waste is also a serious problem. As time moves on, the term “green events” have entered the events industry to generally refer to control the negative environmental impacts of events, including carbon reduction, recycling, waste reduction and so on.
Olympic Games is one of famous Mega-events. The Centennial Olympic Congress, Congress of Unity, held in Paris in 1994, recognized the importance of the environment and sustainable development, which led to the inclusion of a paragraph in Rule 2 of the Olympic Charter (Olympic. org, unknown time). The IOC(International Olympic Committee) has admitted its specific function to promote sustainable development and to take the environment as the third dimension of the Olympic spirit, sports and culture. Event greening is not rocket science; it is common sense if you care about people and our planet.
It should also make financial sense, and build a positive brand, with many other benefits unfolding as it becomes a standard way of doing business. However, it is essential that it is incorporated into the core function of the event, and should not be an afterthought or an add-on at the last minute (Plato, 2010). It is very important that environmental sustainability are included right from the start, even in the tender process for larger events. High-level support is essential and an appropriate budget to make sure that events greening process is successful.
To ensure the successful implementation of event- greening strategy, there are some processes we can do. Preparation As an events organizer, firstly we have to set up a green team, not only one person. Everyone in this team is playing each role. For example, the green team could include managers, high-level decision makers, managers, environmental experts, and key operational staff relating to aspects such as venues, transport, communication and so on. Making events green should not be the responsibility of only one person, but is a team effort including all the different role players. Planning
The second step is to determine the main principles and these principles should be supported by go through a simple greening policy to show what you want to achieve. This can be given to sponsors and suppliers, so that they are also encouraged to consider their environmental impact, and to keep your policy. Implementation The third step is to ensure the planning into real action. If more people participate, it will make the task much easier. Encourage participants to get actively involved in greening initiatives, and ensure that they are aware of process and know how they can contribute.
Staff and team members should be informed about the greening plan, and their in the process should be clued. Monitoring and evaluation Monitoring and evaluation in the green event is a very necessary conditions, it should be applied to and continuous development. In the detailed plan, the early event middle and late relates in together. This can guarantee information in the implementation process will not be misunderstood. I think the biggest challenges for us to do is that when an event has finished, if we consider sustainability, it is important to take into ccount the positive long-term impact or legacy of event on the host city or community. Like how to strengthen the social impact, such as community involvement and fair employment. Balancing with increase local economic, social and environmental benefits. Chapter 3 Events can have some positive and negative social impacts in the future. Cooper et al. (2005,pp. 246-247) have identified the following positive generic social impacts of tourism that can also be ascribed to events. * The fostering of community/ civic pride. Creating sociocultural awareness and peace. * Shared infrastructure. * Direct sociocultural support. (Raj & Musgrave, 2009) According to the above, events can let people fell the real life. This will motivate and assist the host feel proud, and provide a better experience for the participants. Events can bring people to new places and give them more understanding and knowledge of cultures and environments. This can be looked as a process of education, if leader do like this properly, it can make our society has more awareness, sympathy and admiration.
Events can make countries bring more culture exchange, so that the participants and the local community can promote peaceful development. When events host in a developing country, for example, the FIFA 2010 World Cup in South Africa, The local infrastructure according to the requests of events construction, so this can make people to improve the quality of life by enjoy these improved facilities. These infrastructures include improving sports venues, airport and public transportation construction. The different events can provide funds to help local charities, conserve natural and culture sites and restore heritage sites.
The revenue comes from events held in the goods sold and tickets cost can be donated to the local charity organization. Events can also have negative impacts in future, it can effects to participants, stakeholders and host local community. Events participants from other country that sometimes their behaviors can bring a detrimental impact on quality of life for the local community. For example, such as crowding and congestion will happen in future. In some country, local people has being displaced from their land in order to build new facilities construction.
For example like Olympic games. How to deal with the Games infrastructure after games, especially new venues. More attention needs to be paid like after Olympic Games end, charge the regional and venues fees whether can provide sustainable returns and make community benefit. If such facilities do not have a significant post-Games use they can become ‘white elephants’, and a burden to the taxpayers (Cashman, 2002). One question we have to think about which is after Olympic games, do we have to put money in to maintain the venues? If we need, making money cost effective.
Sydney’s Aquatic Centre is a good example of a dual purpose venue in that it housed both the best facilities for elite sport as well as sport for all venue, which included play areas for children. The future of the Main Stadium, by contrast, is more problematic. There is the initial cost of reconfiguring the Stadium, reducing its capacity from 120,000 to 80,000 and then there is the problem of finding sufficient tenants to make the Stadium cost efficient (Searle, 2002) In my opinion, events industry in future 20 years will be a lot of changes.
Because events of the future will need to adapt and evolve to respond to economic, environmental, social and technological changes. As we think an event has to think green today and even more in future. Events bring our environment negative effects gradually reduce and make more contribution to make our environment sustainability. Events of scale will be increased and countless of new themes will be gave out. Events industry comprehensive rise up and become the important part of the tourism economic. Conclusion
As the Olympic Games has been hosting successfully, people become to pay more attention about events industry. Events is developing gradually and become more important. But in its development process we also see negative effects for our environment and society. But I believe that in the events industry development process of future, the organizers will be more efficient to manage it in order to make event industry better. Reference List Bowdin, G. , Allen, J. , O’Toole, W. , Harris, R. , McDonnell, I. , (2011). Events management. 3rd ed.
Great Britain, Elsevier. Cooper, C. , Fletcher, J. , Fyall, A. , Gilbert, D. and Wanhill, S. (2005). Tourism Principles and Practice, 3rd edn. Prentice Hall, London. Cashman, Richard (2002): Impact of the Games on Olympic host cities: university lecture on the Olympics [online article]. Barcelona :Centre d’Estudis Olimpics (UAB). International Chair in Olympism (IOC-UAB). Available from: ;http://olympicstudies. uab. es/lectures/web/pdf/cashman. pdf; [Date of publication:2002] Kaye, A. (2005). China’s convention and exhibition center boom.
Journal of Convention ; Event Tourism, 7(1), 5-22. Olympic. org. Mission [Internet] Sport and environment commission: Available from: ; http://www. olympic. org/sport-environment-commission? tab=mission; Plato, D,. (2010). Smart Events HANDBOOK: How to implement event greening. Cape Town, Independent publisher. Raj, R. and Musgrave, J. (2009). Event Management and Sustainability. CAB International, London. Searle, Glen (2002): Uncertain legacy: Sydney’s Olympic stadium. European planning studies, vol. 10, no. 7, p. 845-60.
