The new look of your magazine

Change in an organized is normally geared towards improving its service delivery. Change in business development requires thorough planning and responsive implementation. Employees of the company need to be consulted, about the changes and they input taken in. Change has to be realistic, attainable and measurable, these factors are important especially when considering business development change.[1] A product can always be enhanced in one way or another.

The new look of your magazine

This article is in response to your organizational changes that the company has initiated geared towards business development. It is very encouraging that your magazine one of the best in the country has final agreed to have a new look  This will go along way in achieving the company business aims and objective, and of course create new markets as more will be attracted to the new look of the magazine.

For long time readers have bean longing for a change in your fortune magazine. In this modern world people are always looking for new ideas, and new products.[2] For the next five it is certain that your company will focus on improving the face of your magazine to reflect the changing moments. As noted society is dynamic and always changing, thus, it is well thought of you to have a five year plan of changing the magazine look as it will reflect the changing society.

How you are different

Your organization has continued to be outstanding because of its creativity and originality. The magazine produces features and articles with are informative, educative and entertaining. As opposed to other players on the market your articles are always well researched and very relevant to the society.

The other unique feature about your organization it is quality; the magazine is produced with high quality that gives the reader a pleasure in reading, clear pictures and quality printing make your magazine to have high clarity and even a person will be able to review a magazine he/she bought two years ago. With the fast changing world of technology I appreciate the effort your company is making to ensure that it is at the cutting edge of technology. This of course proves your company objective of being market leaders in market.

Customers’ views

Customer satisfaction is very important issue. In the same line many customers fell that your company have done well in this area. The company customer care services are efficient and effective as it responds promptly to customers complaints. Another issue that your company has scored a plus is in being able to feature varying and thrilling articles that customers enjoy to read. The company has continued to be dynamic and has high standards in terms of production sales and marketing, this is according to the customers.

The role of the media is reflect what goes around the society, to this end the customers are happy because your articles are able to reflect what happens in the society. Concerning the on going changes, the customers are impressed with the new look of the magazine. They say it more refreshing and well organized. Since the changes are projected to run for a long time, they are prepared for more refreshing looks of the magazine. Their only complaint is that the company should enlarge the magazine at it is too good to be that small.

Employees’ views

It is good to note that your company has a five year plan of making changes. As Timothy notes change is a continuous process and should be welcomed[3]. Change is a core issue in your organization. Through, change the organization is able to respond to its customer’s requirements. The change that the company has initiated will go along way in general improvement of your company and profitability. As the company’s employees ascertain, the changes that the company has initiated are good and well overdue.

The employees are happy to undertake the changes in the organization because their views were incorporated in making the changes. The employees further express satisfaction because the company value’s their contributions. Before any organization implements a successful change it must prepare its employees well, in your company the employees say that, they were well trained before the proposed changes, in order to implement them.[4]

According to your employees, the company has a well communication structure that enables free flow of information. This has created efficiency in the company organization. It is important to note that poor communication leads to anxiety and confusion, which affects production negatively. In summary you have a satisfied staff.

Organization performance

Fortune magazine has continued to perform well in the market. The company sales have improved in the recent years and continue to increase this can be attributed to sound management of the organization coupled by better marketing methods. Though, today the media market is saturated, the company has maintained its market by providing well researched articles and high quality production. In this fast moving business environment it has become increasingly necessary for the organization to embrace change especially in its design of the magazine and marketing strategies, in order to maintain competitive edge. The results are being enjoyed by your company. I remain optimistic that your company will continue making improvement in its magazine.

Conclusion

Success of a business depends on how it faces new challenges that come due to change technology or new markets demands that arise every day. Business development changes are geared towards capturing or maintaining the market share and should always be accompanied by good planning and a well market research.

References

• Maund, L. (2001): An Introduction to Human Resource Management: Theory and Practice: Macmillan, Palgrave
• Palmer, I and Akin, G. (2006): Managing organizational change; a multiple perspectives approach, Mcgraw- Hill Irwin
• Timothy, G. J. (1996): The Human Side of Change. San Francisco, California: Jossey-Bass Inc., Publishers.
• Palmer, I and Akin, G. (2006): Managing organizational change; a multiple perspectives approach, Mcgraw- Hill Irwin
• Maund, L. (2001): An Introduction to Human Resource Management: Theory and Practice: Macmillan, Palgrave
• Palmer, I and Akin, G. (2006): Managing organizational change; a multiple perspectives approach, Mcgraw- Hill Irwin
• Palmer, I and Akin, G. (2006): Managing organizational change; a multiple perspectives approach, Mcgraw- Hill Irwin