The fashion industry should not feel obligated

The fashion industry should not feel obligated to use plus sized models in their campaigns. Do you agree? BY sashays The fashion industry should not feel obligated to use plus sized models in their Women these days are constantly bombarded with advertisements and campaigns telling them what they should wear, what they should eat and how they should portray themselves. It has become a race to try and achieve a size zero look because women feel as if it has become the new norm. That is why, I believe the fashion industry should be obliged to use plus size model. A plus size model is a model who is a US size 8 or above.

Even though these models are described in the “plus” category, making them appear to be an outcast, what is ironic is that the majority of women will fit into this category. Therefore, I agree that fashion industry should be obligated to use plus size models. There are three reasons why: firstly, to stop increasing the social pressure on first world women to have the ideal body image; secondly; prevent psychological effect on women in trying to maintain an ideal body image; thirdly, the potential increase in business. To begin with, the expectation for women to mirror the body image of a model has come omnipresent.

You find them in fashion magazines, TV shows, fitness programs and even Barbie Dolls. Women, especially teenagers look at these icons as role models and have been manipulated by society into thinking they must look a certain way and weight a certain amount to fit in. It is the fashion industries to blame for this, because by using impossibly thin models in almost every campaign it is putting pressure on women to look perfect. However, women cannot attain these perfect bodies because not only have the images been altered but are unnatural and simply unachievable.

Due to this, women now days are lacking confidence as they feel self-conscious about their body. In a recent survey done by the National Institute on Media and the Family in Washington, it was found that 40% of girls from ages 9-10 are dissatisfied with their weight. This suggests that the distressing and impairing body image concern seems to be becoming more prevalent at a younger and younger age. Furthermore, according to CDC, 20% of the teenage girls’ suicide cases in USA are due to bullying about someone’s weight. This clearly highlights the negative effect y Just using skinny models is having.

The society has become superficial as it measures beauty in size. It is crucial that fashion industries are forced to use plus size model in order to change society’s view of beauty. It is not right to put pressure on women to distort their healthy bodies too feel accepted. In addition, not having plus sized models in campaigns causes women to suffer from harmful effects as they try to replicate images of a zero size model. In a recent survey, it was found there are up to seventy million individuals worldwide who have an eating disorder, and of hem 90% are women between the ages of twelve and twenty-five (US Mental Health Administration).

Some women have become so desperate to lose weight that they turned to starvation developing bulimia and anorexia. However, it is not the skinny models to blame for this, because they also suffer from these conditions. Even models feel pressurized to stay skinny and many models starve for days before a runway until they can barely keep their eyes open. Kristin Clement, former Vogue editor revealed that some models had turned to dangerous methods such as eating tissue. Yes, tissues. Models eat this dehydrated, bleached paper in order to become “Paris thin”.

If this is not stopped it will not be long until all women struggling with weight loss will try this to. Have we become this inhuman that being skinny is more important than life? Hence, I believe it is vital for fashion industries to use plus size models to promote more healthy living and prevent unnecessary deaths. Finally, by using plus sized models there would be an increase in business. The average plus size model ranges from size 8-14, they are not fat, they are healthy. A study done Warwick Business found that adverts and campaigns which predominantly feature skinny models are more likely to discourage sales.

H have currently begun using plus size models for their swim suit campaigns. CEO Karl – John Person said he feels “irresponsible with the type of female body image being portrayed” and now is committed to market and encourage diverse body types. This has begun to influence many more women to feel confident about their body. According to the Business Insider, those who are labeled as plus size account for 67% of the apparel arching population, bringing in retail revenue of nearly $16 billion Just in US every year.

This indicates clothes for plus sizes have become very important in the market. Furthermore, many stores have begun using plus size mannequins. By displaying larger mannequins, not only do women see how the clothes would fit their shape but they would also feel more confident due to the increase in publication of the plus size within the fashion industry. Hence are likely to purchase more. Therefore, I believe there fashion industries should use plus size models because here are many positive outcomes.

However, some people may argue that many people are naturally really thin, but only 5% (SCUD) of the women have the skinny model body, the majority of the other 95% will resort to unhealthy living conditions. You may also argue that it’s a models Job to look extremely skinny, however would you let your daughters risk their well-being for a moment of fame? Does that really make it okay? Even though plus size models have made a massive stride in obtaining respect in a business that demands skinny; resulting in more full figured women to race the high fashion magazine covers and to walk the main stream fashion shows.

The portrayal that thinner is better is still deeply engraved in society. This is putting pressure on women to be someone they are not and resulting in harsh life threatening disease such as anorexia. There are countless advantages on having plus size models in the industries from benefits in business to benefits in well-being. Therefore, we need to do something to change the craving for the unrealistic body image. Plus size models do not promote obesity, they reflect reality.

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