The Daily Wine News E-Newsletter

Press release and product reviews are ideal e-marketing strategies that discuss the products or services as concisely as possible, but for those who want to spread more information at a regular rate, a good option is to produce a newsletter. One example is that of Winebiz, one of finest online wine publications in the world. They e-mail e-newsletters to 5,000 opted-in subscribers on a daily basis, called the Daily Wine News (Winebiz 1).

The newsletter not only allows advertising opportunities to wine industries, but also provides various information to consumers, especially those who support this industry. E-newsletters are ideal for customer retention, as well as a marketing tool for marketing other sites (E-marketing strategies 11). The only disadvantage is they can be sometimes disregarded and considered as spam mail, therefore making less influence. As long as the newsletters continue to hand out valuable and timely information, they’ll be useful to the audiences.

Press releases, newsletters and product reviews found on online publications are recommended e-marketing strategies that briefly, but concisely, discuss the product. Even so, there are also strategies that only market the product at a glance, but are efficient as well. Two of these are banner advertising and display advertising. Latisse’s Banner Advertising: A Straightforward Approach To Consumer Identification Banner advertising is one, if not the most, straightforward approach that companies take when it comes to e-marketing.

It is one of the first online marketing strategies, and works by taking the user to the advertiser’s own page (E-marketing strategies 4). In the online version of Allure magazine, a popular publication that caters to women, one type of banner advertising that can be viewed is Latisse’s, a product used to grow eyelashes, making them darker, longer and thicker. It is a prescription treatment, advisable for people who are experiencing eyelash hypotrichosis, or inadequate eyelashes (Latisse 1).

Banner advertising such as that of Latisse’s does not differ much from traditional marketing strategies, although it does has its positive and negative attributes. It allows the user to get access to the information quickly and effectively, even allowing them to view the product’s effects quickly, through the image included in the banner. The drawback, though, is banners can disappear or be changed every now and then. Banner ads that people find irrelevant are oftentimes ignored, meaning the advertiser spends much, but without sufficient gain (E-marketing strategies 7).

Perhaps, if its design is genuinely attractive, if positioned adequately, and if it gives enough interesting information, banner advertisements, such as Latisse’s, would be a very effective e-marketing tactic. Display Advertising by Plan B Just like Latisse’s, Plan B is also a consumer product that caters to the women and markets itself on a women’s online magazine. Plan B is an emergency contraceptive pill, reducing the chances of pregnancy, when taken within three days after unprotected sex (Plan B website 1).

While it does not have a banner ad, though, it sells itself through display advertising or online affiliate advertising. Instead of doing an actual feature for the product, Cosmopolitan publishes several summer tips that are presented by Plan B (Cosmopolitan website). The tips are fairly short and can be printed out. Display advertisement is effective, especially when the aim of the advertiser is to create product recall or curiosity. For Plan B, this type of e-marketing is seemingly not as efficient, even though the company chose a popular magazine.

One reason is, because the section where it is featured is not very relevant to the product itself. Another is, it does not use an attention-grabbing headline. If you use powerful headlines for display advertising, you can give people a reason to contact you and take action (Stephenson and Mintzer 290). The efficiency of e-marketing is only as good as the strategies and the medium used. These examples clearly show that in order for businesses to get the appropriate response and effect, they must consider these two factors carefully, before constructing a good e-marketing plan.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Leadership Studies
excellent job
Customer 452773, August 3rd, 2023
Leadership Studies
awesome work as always
Customer 452773, August 19th, 2023
10th grade English
very good
Customer 452773, March 26th, 2023
thank you so much
Customer 452749, June 10th, 2021
excellent work
Customer 452773, October 6th, 2023
Human Resources Management (HRM)
excellent, great job
Customer 452773, June 19th, 2023
Human Resources Management (HRM)
Customer 452773, July 11th, 2023
Business and administrative studies
Thank you
Customer 452773, March 19th, 2023
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Business and administrative studies
excellent job!
Customer 452773, May 25th, 2023
Business and administrative studies
Customer 452773, February 23rd, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp