Swot Analysis Of Google Company

• Google is one of the premier internet search engines that is being used today. Their search engine was originally nicknamed “BackRub” because the system checked backlinks to estimate a site’s importance. This results into internet users to be more at ease whenever they are browsing.

• Google has made its international website into a more comprehensible search engine due to the fact that each country can choose their own language or dialect whenever they are using Google for them not to encounter predicaments whenever they are browsing.

• The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design and usability. In 2000, Google began selling advertisements associated with search keywords. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $. 05 per click.

• Another trademark concern is about Google’s “Gmail” in the UK and several other countries.

Most internet users prefer Gmail nowadays because Its competitor Yahoo is somewhat “saturated and congested” already.

Weaknesses

• Google is not precise at certain times. It has also been criticized by advertisers regarding its inability to combat click fraud, when a person or automated script is used to generate a charge on an advertisement without really having an interest in the product. Industry reports in 2006 claim that approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.

• Privacy issues have been raised as well to the disadvantage of its reputation. Google’s persistent cookie and other information collection practices have led to concerns over user privacy.

Opportunities

• Although the company is experiencing sporadic success in the internet industry. Google ventured with other markets, such as radio and print publications. Google announced that its purchase of a radio advertising company “dMarc”, which provides an automated system that allows companies to advertise on the radio.

• Google has expanded its advertising endeavors as well. Most of Google’s revenue is derived from advertising programs. For the 2006 fiscal year, the company reported $10. 492 billion in total advertising revenues and only $112 million in licensing and other revenues. Google AdWords allows Web advertisers to display advertisements in Google’s search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme. Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.

• Google is innovative as well not only it is a search engine but as pseudo-map or GPRS matter as well. Google has also developed several desktop applications, including Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Google Earth is generally considered to be remarkably accurate and extremely detailed. Many major cities have such detailed images that one can zoom in close enough to see vehicles and pedestrians clearly.

• While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue. This is due to the fact that Google markets its search engine as well. Advertisements most of the popped whenever a user browses into th internet. Threats • Amidst its success and committed quality service for internet users, Google has found itself the focus of several controversies related to its business practices and services.

For example, Google Book Search’s effort to digitize millions of books and make the full text searchable has led to copyright disputes with the Authors Guild. • Google Earth has its own threats as well, A plethora of state governments have raised concerns about the security risks posed by geographic details provided by Google Earth’s satellite imaging capabilities. Google has been criticized by advertisers regarding its inability to combat click fraud as well. Whenever a person or automated script is used to generate a charge on an advertisement without really having an interest in the product.

• Google’s collaboration with the governments of China, as well as the lesser extent France and Germany (regarding Holocaust denial) to filter search results in accordance to regional laws and regulations has led to claims of censorship. This gives internet lobbyists reasons to censor such data deliberately.

Read also G oogle’s business model relies on which of the following to generate revenue

References

David Vise and Mark Malseed (2005-11-15). The Google Story. Delacorte Press. John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. (2005-09-08). USA Today, The Rise of Google, (April 29, 2004)