Subway Swot Analysis

The brand strives to conduct business in a way that creates profit for franchisees while minimizing the impact the business has on the environment and improving the lives of customers, employees, franchisees, vendors and communities worldwide. The company provides Access to formulas and operational systems Store design and equipment ordering guidance Training program Operations manual Representative on-site during opening Periodic evaluations and ongoing support Informative publications Economical Environment. All businesses are affected by national and global economic factors.

The climate of the economy dictates how consumers, suppliers and other organizational stakeholders such as suppliers and creditors behave within society. As the economy is in a recession due to the financial crisis right now, it has an impact on the potential customers that they generally have less money to spend. Due to that fact, people might tend to keep the money in their pockets and cut down on expenses in their everyday life. One consequence may be that they reduce or cut down on restaurant visits. That can be seen as an advantage that they reduce visits to more expensive restaurants and instead visit less expensive fast-food chains.

In that, an opportunity would arise chains like Subway. People do not want to renounce totally to go out for lunch or dinner and therefore they might choose more affordable places. Besides that, compared to other nationalities, Danes earn quite a lot. As a result, they are not so affected by the crisis and do not have to cut down so much in their everyday life. Population changes also have a direct impact on organizations. Changes in the structure of a population will affect the supply and demand of goods and services within an economy.

The unemployment rate in Denmark with its Subway Soot Analysis By paranoiacs (GAP) per person in the world. In the same way, Denmark has one of the highest per capita incomes in the world as well as the European Union.  Therefore, people have more money to spend. As a result, there are more potential customers for visiting fast-food chains. Denmark fiscal position is among the strongest in the EX. Economic growth gained momentum in 2004 and the upturn continued through 2006. After a long consumption-driven upswing, Denmark economy began to slow down in early 2007 with the end of a housing boom.

This cyclical slowdown has been exacerbated by the global financial rises through increased borrowing costs and lower export demand, consumer confidence, and investment. The slowing global economy cut growth to 0. 3% in 2008. Because of high GAP per capita, welfare benefits, a low Gin index, and political stability, the Danish living standards are among the highest in the world. A major long-term issue will be the sharp decline in the ratio of workers to retirees. (Interests 2009) Threats The company faces serious threats from some of the large fast-food chains in the world including brands like KEF, McDonald’s etc. It had an easy entry into he industry being one the healthier fast-food chains. Subway has a large loyal customer base which developed over the years. Economic downturn is one of the major threats caused because of the current economic recession. Sales of sandwiches are growing 1 5 percent annually, outpacing the 3 percent sales growth rate for burgers and steaks. This increase in sales of the sandwiches has been a result of decreases in consumer interest in hamburgers and fries and increases in demand for healthier options.