Scheduling and Project Management (PERT and CRM)

Project Management is an important aspect of every business in the current scenario. The importance of project management was recognized at a very critical stage. The importance of working on projects has been emphasized since then. The study of managing projects relates to activity or an endeavor undertaken to achieve a certain business objective. Project Management at Dell helps them in many ways.

While working in cross functional teams on any project the project team faces new and interesting situations which result in the increase of the knowledge and experience level of every member. Interaction between people of different fields also results in increasing a person’s diversity of jobs he or she can handle. Project Management also works on bringing close all the departments of Dell to stand as a mutual entity (Project Management Institute, 2004).

Collaboration with each other in different departments helps in improving communication and reducing the barriers. The nine major knowledge areas of project management are well followed at Dell. Difficulties in implementing CRM in Dell are basically common problems faced by any company. These are the huge amount of data and finance required to run this operation. Other limitations are the integration of the Customer Relationship Management System with the original ERP. The constant technological changes might tempt a company for getting the latest technology first.

CRM also requires a highly professional and dedicated marketing approach, which is feasible in situations of high competition (Roger J. Baran, Robert Galka and Daniel P. Strunk, 2007). There are difficulties or limitation faced by Dell while implementing PERT in their organization. PERT is a tool for time estimates of various activities of a project. As PERT only gives estimates hence it can be subjected to biases. A person making the estimates might judge differently than the person actually performing the task.