The company must expand beyond its marketing capabilities to capture growing markets D. The market segment must reflect the population’s changing attitudes and lifestyles 4. Porches “There is no substitute” is an example of which of the following positioning strategies? A Product class B. Product users C. Price/quality D. Attributes 5. Marketers applying a positioning strategy want to: A. Make their product look as much as the market leader as possible B. Emphasize a products unique advantages and differentiate it from competitors options C. Make sure they clearly outline the product’s possible applications D.
Talk to specific, know users of the product 6. A positioning map: A. Is used primarily by companies utilizing undifferentiated marketing strategies B. Will remain constant through the entire product life cycle C. Shows how consumers view a product relative to competitive products D. Outlines how to introduce a new product to the marketplace 7. What describes the relationship between promotion and pricing objectives? A. Pricing objective maximize promotion B. Pricing objectives interferes with promotional objectives C. Pricing objectives and promotion are interdependent D.
Pricing objectives and promotion are interchangeable 8. Which element of the promotional mix covers a wide audience with targeted advertising? A personal selling B Direct marketing C Guerilla marketing D Contract marketing 9. A company wants to inform thousands of potential customers to switch from the competitor and use their products instead. Which promotional strategy would it be effective for this company A. Telemarketing B. Personal selling C. Economic selling D. Zip code marketing 10. A company plans to introduce its new product in several different locations with a series of communications tailored for each location.
Which form of promotional strategy would the company select? A. Personal selling B. House to house advertising C. National advertising D. Newspaper advertisement 1 1 . In which phase of U. S. Government regulation were major laws such as the Sherman Antitrust Act, Clayton Act, and Federal Trade Commission Act passed to maintain a competitive environment? A. Phase aimed at protecting competitors B. Industry deregulation phase C. Antinational period D. Consumer protection phase 12. Which channel has the role of standardizing exchange processes, such as payment terms, delivery schedules, and purchase lots?
A The distribution channel B The promotional channel C The public relations channel D The product life cycle 13. Which is a component of the a physical distribution system A Manufacturing B Customer service C Market development D Supply chain 14. A group of Occupy Wall-Street demonstrators protest against big banks. Which environment is influencing this behavior? A Legal environment B Economic environment C Technological environment D Social-cultural environment 15. Which scenario requires high involvement decision making? A Buying a movie ticket B Buying a home C Buying grocery D Choosing a restaurant 6.
Which Act prohibits price discrimination in sales to wholesalers, retailers, or other producers? A. Wheeler-Lea Act B. Robinson-Pitman Act C. North American Free Trade Agreement D. Federal Trade Commission 17. How would you defined the competition between Wendy and McDonald’s A. Pure competition as you can find many firms within the industry. B. Oligopoly because it requires high start up cost C. Direct because they are offering similar products and services D. Indirect competition because they are all in the fast food business 18. Alliances are considered essential in a country where: A.
Partnerships with local firms provided regional expertise for a company expanding its operations abroad B. Laws required foreign firms doing business there to work with local companies C. The partners combine resources and capital to create competitive advantages in a new market D. Efforts are required to achieve organizational objectives by predicting and influencing the competitive and political-legal environments 19. Which of the following has ended total monopoly protection for most utilities like natural gas, electricity, water, and cable n. ‘ service? A. Deregulation movement B. Oligopoly C.
Temporary monopoly D. Antitrust remedies 20. Marketers must constantly monitor their competitors products, prices, distribution, and promotional efforts because the: A. Competitors may be violating the truth-in-advertising laws B. Actions of competitors may the aerate the firm’s monopoly position C. Actions of competitors may create an oligopoly within an industry D. New products offerings by a competitor may require adjustments to one or more components of the firm’s marketing mix 21 . In which industry’ might there still remain a monopoly in certain geographic locations? A. Cell phone provider B.
Cable TV provider C. Supermarket D. Dentist 22. Monopoly in the competitive environment: A. Is enjoyed by few organizations as sole suppliers of a good or service B. Is common in the telecommunications industry C. Cannot be achieved temporarily, even through the use of patents and similar legal devices D. Is the most common type of competition in the LOS market 23. An industry with a few large competing firms is called a(n): A. Regulated Monopoly B. Pure competition C. Perfect competition D. Oligopoly 24. Identify the latest regulatory frontier A. Protecting competitors B. Industry deregulation C.