Recreational Vehicle Magazine Ad
Recreational Vehicle Magazine Ad The RV model I want to advertise is the most expensive, highline. Most people would think that expensive vehicles are not exactly what people need in the economy we’re having at the moment. However, I want to make a point that recreational vehicle is not a necessity, it is a luxury. Since it is a personal luxury, so why not make it luxurious. When I say luxurious, the vehicle has to represent the glamour of every little detail. We have to exceed the consumer’s expectations and bring it to the next level. Most consumers want something they can make it unique and design it if they’re given the opportunity.
Plus, anything luxurious is more attractive than average. My Highline will have customized interior and/or exterior, spacious living space, reliable performance, and of course, its unlimited warranty. The suitable target audience for my project will be the middle age people. As the baby boomers generation ages, retirement is something they are looking forward to. Traveling has been always on top of their lists as soon as they’re finished with their careers. At that point in their lives, they deserve a branded, one of a kind vehicle that they can have as their travel companion.
Also, retired people do not really have children at home to think of and to spend money onto. They are at the age where they only spend on themselves trying to live their lives to the fullest. When advertising to the middle age group, the magazine that will be read by the target audience is something that has less clutter and straightforward with its content such as National Geographic Traveler Magazine. National Geographic Traveler Magazine is dedicated to the travelers. While there are plenty of travel magazines out there, the Traveler Magazine has a section of driving vacations where I want my ad to be inserted.
Looking at the beautiful driving destinations posted on the magazine, consumers will be interested on looking at my luxurious RV ad and people who can afford will probably get one. Fleetwood and Airstream are my two main competitors. Both companies have been around for more than two decades. Their names are popular with RV lovers. They are more experienced than American RV which is hard to compete with. On the other hand, they are not known for their luxury RVs. This is where American RV will persuade the consumers. I want to portray an image that only American RV has the best option of customization in the market.
