Performance Evaluation Through Motivation

Starbucks Corporation, one of the top performing multinational companies in the United States, is currently included in the “Top 100 Best Companies to Work For” of Fortune Magazine due to its premium treatment on its employees, normally addressed as “partners” (Money. cnn. com, 2007). Through motivating its employees, Starbucks has been able to maintain its reputation for providing high quality products and services to its customers, the primary reason why Starbucks’s customers keeps on visiting its stores (Anstett et. al, 2007).

Starbucks believes that their employee plays a vital role in order for them to achieve impressive growth and profitability, and this has been the main reason why they continuously providing programs that would motivate their employees. Starbucks’s management never fails to provide reasonable wages, working benefits, career development, and incentives to their employees in order to keep and boost their performance. Through this, Starbucks employees always give their “best shot” on their respective roles which later on satisfies their customers and provide high profit to the company.

At the end of the day, these good performances of motivated employees of Starbucks bring the said company among the fastest growing companies not only in the United States but also around the globe. In this regard, it is therefore clear that Starbucks is a good epitome of a company that successfully used motivation principles in order to attain impressive growth, achievement in the form of high profitability, and customer as well as employee satisfaction.