Nike Forces

Political and Legal Forces – The European Commission wants to assist new European footwear manufacturers into the market by imposing a combination of quotas and tariffs on shoe imports from China and Vietnam. This may push production costs higher as cheap labour may not be legally available to mass produce Nike’s footwear. This will result in Nike having to increase the selling price of the footwear to accommodate the higher production costs.

The legal framework put in place by the EU has also prevented companies joining forces to reap monopolistic profits and controls the size of companies to prevent excess market power of any particular company. Economic Forces- Nike trades internationally and so is exposed to the nature of international trade. “It buys and sells in different currencies and so costs and margins are not stable over long periods of time” (Marketing Teacher). This means Nike may be manufacturing and selling at a loss, however this situation is apparent for all Global companies.

Social/Cultural Forces – the UK currently adopts a fat culture which could result in less consumers of sport goods but there has been government schemes and a push by the UK economy as a whole to be more healthy which could improve Nike’s sales of sports footwear. Also There is a current decline in the younger age group in the population and “a rising proportion of people over the age of 45 in the EU” (Jobber). This has made it more important for the footwear companies to cater for this older age group and is an emerging market open for new competition.

Technological Forces – Nike continue to be innovators in the footwear industry and strives to innovate the best footwear and sports apparel possible. Nike were one of the first company’s to implement the idea behind Nike ID footwear, which offers customised footwear created by the customer on the company website. Other technologies have been innovated by Nike such as the air cushioned soles that first recognized Nike as being a footwear innovator. Footwear is becoming more and more advanced and it is crucial that Nike continue to develop new ideas and designs to cater for the consumers.

Advertising is more predominant in everyday life and media can be delivered via internet, television, radio and other technologies so it is easier for companies to promote their products. Micro elements can be split into four categories. In the following categories I have explained the microenvironment within which Nike operate and the way each category affects Nike: Customers – Customer needs are changing and it is important that Nike keeps up with current trend and fashions.

Nike have endorsed footwear with famous sports people which sells the product itself and Nike often set the trends however it is important to stay ahead of the fashions so constant research and development is needed to stay competitive. Nike are always the first to try and develop footwear for every major sporting activity, for this reason they need to be able to discover new and upcoming sports and develop products before competitors with ideas that are innovative and new.

Competition – Nike is the leader in the Footwear market worldwide however there are other large organizations that compete for the market share and in the UK footwear market it is assumed C;J Clarke holds a slightly higher market share in the UK footwear market than worldwide leading competitors Nike or Adidas. Distributors – Nike are such a large and established organization that they have a lot of market power and so has its fellow competitors.

Most of these large companies that take most of the UK footwear market share sell to retailers and so retailers have the buying power and can put pressure on organizations like Nike to push prices down, hence why the footwear industry is so price competitive. Suppliers – The top companies in the footwear market produce most of their products in the East where labour costs are lower so they can produce products cheaper and thus sell at a cheaper and more competitive price.

From further research I found that in the UK footwear market it “generated total revenues of $9. 8 billion in 2005, an increase of 3. 7% since 2004, representing a compound annual growth rate (CAGR) of 2. 7% for the five-year period pning 2001-2005” (Data Monitor). Also, the market volume “grew by 3. 8% in 2005 to reach a volume of 326. 7 million pairs” (Data Monitor). This shows the UK footwear market is getting more profitable and is growing.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Love this writer!!! Great work
Customer 452597, April 5th, 2021
English 101
IThank you
Customer 452631, April 6th, 2021
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Don't really see any of sources I provided, but elsewise its great, thank you!
Customer 452697, May 8th, 2021
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
Looks great and appreciate the help.
Customer 452675, April 26th, 2021
Business and administrative studies
Customer 452773, February 23rd, 2023
excellent job made a 93
Customer 452773, March 22nd, 2023
Thank you for your hard work and help.
Customer 452773, February 13th, 2023
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes



eskişehir eskort



eskişehir eskort

Live ChatWhatsApp