Modern Distribution Channel

? WHAT IS DISTRIBUTION CHANNEL ? According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer. According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat” ? 3. factor of distribution channels Producer Product intermediaries (warehouse transportation, distributor, retail) Management sytem Manajemen pemasaran kotler ? . Function of Distribution Channel Acording to Philip Kotler (1997 : 531-532), in a distribution channel, distribution channel members perform multiple functions Information Promotion Ordering Payment Title. Physical Possesion, Financing Risk Taking Kotler (1997 : 531-532) Manajemen pemasaran kotler ? 5. Modern distribution channels, is a new wayModern distribution channel to distribute goods through retail stores are modern and comfortable. provide addedproviding service and good quality goods to consumers,, value in shopping for consumers,, http://oluwabamidele. logspot. com/ & manajemen pemasaran kotler ? retail6. retail management business is covering all activities in direct sales to consumer end, for personal needs , not business.. Acording, kotler (2001;56) Manajemen pemasaran kotler ? 7. Retail retail store isstore companies whose Minimarket Supermarket primary function sells Hypermarket products to consumers Convenince store end for personal use grosir Manajemen pemasaran kotler & manajemen distribusi teori dan prakterk “david sukardi kodrat” ? aily needs implement self-service system small-sized (100m2 s / d 999m2) a modern grocery store8. Minimarket ? medium-sized (1. 000m2 s / d 4. 999m2) Have parking area full and varied products9. supermarket ? Have parking area Full facilities Have parking area full and varied products10. hypermarket ? 11. Convenience stores are retail like a mini, but moreConvenience store selling food and drinks ready meals and is open 24 hours. comfortable waiting facilities,, Convenience stores usually can be found in crowded places, gas stations, and other public spaces ? 2. wholesale Here all the items available. loading and unloading in the wholesale Have parking area 5000 m2 area cheaper price ? 13. Marketing mix Acording to Philip Kotler (1997 : 531-532), ? 14. increased consumer absorb laborpositive impact of retail stores Asosiasi perusahaan retail indonesia(Aprindo),satisfaction ? 15. threat threat to traditional marketsnegative impact of retail stores poor distribution of income in societySource: acto the micro sector nielson,appsi,kompas ? Indrajit and16.

Distribution in SCM Djokopranoto According Winardi (2005) “supply chain” is a (1989:299) is the series of relationships distribution channel is an between companies or intermediate group closely activities that carry out the related to each other and distribution of supplies of distribute the products to goods or services involving the buyer. a continuous relationship of goods, money and information from the place of origin to the buyer or customer, either from upstream to downstream or otherwise ? 17.

Chopra and Meindl (2001) thatthere are five main actors IN SCM SUPPLIER MANUFACTURER DISTRIBUTITOR RETAIL CUSTOMER ? is modern distribution channels18. CONCLUTION is a new way of delivering goods to consumers using intermediaries modern retail stores, including mini market, supermarket, hypermarket, grocery and convenience stores, APAKAH CHANNEL DISTRIBUSI? Menurut Kotler (1991: 279) saluran distribusi adalah perusahaan kelompok atau individu yang memiliki kepemilikan produk atau hak kepemilikan untuk membantu memindahkan produk atau jasa ketika akan dipindahkan dari produsen ke konsumen.

Menurut David revzan .. jalur yang digunakan oleh arus barang dari produsen ke barang setengah jadi dan akhirnya ke tangan pengguna akhir Manajemen Distribusi berbasis Teori Dan praktek “david Sukardi kodrat” 3. faktor perantara (gudang Produsen Produk saluran distribusi Manajemen Sistem Manajemen pemasarantransportasi, distributor, retail) Kotler 4. Fungsi distribusi menurut Philip Kotler (1997: 531-532), dalamSaluran Distribusi saluran distribusi, distribusi anggota saluran melakukan beberapa fungsi Pembayaran Pengurutan Judul.

Informasi Promosi Pembiayaan Risk Taking Kotler (1997: 531-532) Manajemen pemasaran Kotler possesion fisik, 5. Saluran saluran distribusi modern, merupakan cara barudistribusi modern untuk mendistribusikan barang melalui toko ritel modern dan nyaman. memberikan pelayanan dan kualitas barang yang baik kepada konsumen,, memberikan nilai tambah bagi konsumen dalam berbelanja,, http://oluwabamidele. blogspot. com / & Manajemen pemasaran Kotler 6. manajemen bisnis ritel yang mencakup semua kegiatan dalam penjualanritel langsung ke konsumen akhir, untuk kebutuhan pribadi, bukan bisnis ..

Acording, Kotler (2001; 56) Manajemen pemasaran Kotler 7. Toko Supermarket Minimarket perusahaan yang toko ritel adalah ritel end toko Hypermarket kepada konsumen fungsi utama menjual produk grosir Manajemen pemasaran Kotlerconvenince untuk penggunaan pribadi & Manajemen Distribusi Teori Dan prakterk “david Sukardi kodrat” 8. Minimarket berukuran kecil (100m2 s / d 999m2) sebuah toko kelontong modern kebutuhan sehari-harimenerapkan self-service sistem 9. menengah (1. 000m2 s / d 4. 999m2) Memiliki area parkir penuh dan beragam produk supermarket 10.

Memiliki parkir Fasilitas lengkap Memiliki area parkir produk lengkap dan bervariasi hypermarket 11. Toko-toko retail yang seperti mini, tapi lebih banyak menjual makanan makanan dan minuman siap dan buka 24 jam. Toko Fasilitas tunggu yang nyaman,, Toko-toko biasanya dapat ditemukan di tempat-tempat keramaian, pompa bensin, dan ruang publik lainnya 12. harga murah daerah 5000 m2 grosir Memiliki area parkir bongkar muat di Di sini semua item yang tersedia. grosir 13. Acording ke Philip Kotler (1997: 531-532),Bauran pemasaran 14. ampak kepuasan konsumen menyerap tenaga kerja positif dari toko ritel Asosiasi PERUSAHAAN ritel Indonesia (Aprindo),meningkat 15. dampak ancaman bagi ancaman bagi pasar tradisional negatif dari toko ritel distribusi miskin pendapatan di societySource: acsektor mikro nielson, APPSI, kompas 16. Distribusi Menurut Winardi (2005) “rantai Indrajit dan Djokopranoto di SCM pasokan” adalah (1989:299) adalah rangkaian saluran distribusi hubungan adalah antara perusahaan atau kelompok menengah erat kegiatan yang melaksanakan terkait satu sama lain dan distribusi dari pasokan mendistribusikan produk barang atau jasa yang melibatkan pembeli. ubungan berkelanjutan barang, uang dan informasi dari tempat asal ke pembeli atau pelanggan, baik dari hulu ke hilir atau sebaliknya 17. Chopra dan Meindl (2001) thatthere lima aktor utama DALAM PRODUSEN SUPPLIER PELANGGAN SCM DISTRIBUTITOR ECERAN 18. KESIMPULAN adalah saluran distribusi modern adalah cara baru memberikan barang ke konsumen dengan menggunakan perantara toko ritel modern, termasuk mini market, supermarket, hypermarket, toko dan toko-toko,

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