Mini-Assignment #1 – Case: Mccain Foods Limited

If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market? Being a foreigner in any market is a challenge, if I were in charge of the Asian operations for McCain I would first gain an understanding of what appeals to the Chinese market. This way I will be able to produce a product that will not only satisfy the Chinese consumers but also not offend them.

For example, in regards to packaging, the Chinese market are very attracted to the colour red as it conveys good luck and good fortune while our company should avoid the colour white as it represents death and mourning. It is simple details like these that the Chinese market would become more comfortable and willing to accept western food. Additionally, prices of the McCain products may be seen as overpriced compared to local Chinese products.

A different approach being in charge of the Asian operations would be to adjust the prices of our products, perhaps set them at a price lower than the standard in order to appeal to the Chinese consumers who are not familiar with McCain. Lowering the price will allow consumers to give McCain foods an opportunity to show western foods can be accepted. Once McCain foods have become more familiarized with the Chinese community our company would be able to raise prices as we have already established an appealing brand with consumers.

Another effective decision to overcome the challenges in the Chinese market would be to improve advertising of McCain products. Advertising campaigns including celebrities endorsing products have proved numerous times they improve sales and overall awareness of the brand. The reason for this is because especially in the Chinese market, when consumers see celebrities they look up to become associated with a product, it gravitates their interest towards that certain brand or product. 2. Drawing from Hofstede’s work on global cultures, what challenges might Canadian managers at McCain face when interacting with their Chinese business colleagues?

Hofstede’s work on global cultures includes power distance, individualism-collectivism, uncertainty avoidance, and masculinity-femininity. The challenges in regards to power distance include that Canadians may treat subordinates more fairly and equally unlike Chinese managers who believe in formal authority and knowing your place of rank within the company/business. The challenges with power distance Canadian managers may face will initially be establishing a relationship with Chinese business colleagues.

They may find that the Chinese are less willing to exchange information and communicate with one another as Canadians follow a more democratic view versus the Chinese following an autocratic view. Secondly Canadians may face challenges with individualism-collectivism as their scores differ vastly. The mindset of the two cultures clash as Canadians have an un-biased take when it comes to hiring and promotions; solely looking at performance and the potential of that person while the Chinese take on a more biased view giving higher priority towards people managers have a connection with such as family members.

The main challenges would be compromising on how to promote and hire employees with such different views. Essentially Chinese business colleagues have an approach of comparing results with other companies whereas Canadians look at a broader picture, viewing productivity/efficiency success. The challenge both cultures will have to face is compromising management styles to please employees as well as contribute towards the company’s success.

Bibliography

  1. China – Geert Hofstede. 2 Feb. 2013 <http://geert-hofstede. com/china. html>

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Philosophy
Thank you
Customer 452811, February 17th, 2024
Psychology
Thank you!
Customer 452545, February 6th, 2021
English 101
great summery in terms of the time given. it lacks a bit of clarity but otherwise perfect.
Customer 452747, June 9th, 2021
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Leadership Studies
excellent job
Customer 452773, July 28th, 2023
Human Resources Management (HRM)
excellent job
Customer 452773, June 25th, 2023
Marketing
excellent work thank you
Customer 452773, September 19th, 2024
Business and administrative studies
Thanks
Customer 452773, March 3rd, 2023
Business and administrative studies
excellent work
Customer 452773, March 12th, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp