McDonald’s Case Study essay

Mc Donald has positioned itself as one of the leading fast food restaurant that offer best valued product to the customer with exceptional customer experience. The restaurant has aimed to build long term relationships with the customers so that the brand loyalty level increases and customers are not only satisfied but they are highly delighted with the experience.

The company is aware of the fact that the aims and objectives of the company can only be achieved if the customers are highly satisfied with the company, hence the company need to focus on integration at a higher level so that the internal and external environment of the company work together and every stakeholder including the customer can help the company to achieve its ultimate goal of bringing smiles in the face of every customer (Brand, 2006).

The integration in the causal chains and strategy is to important to make the stakeholder aware and to rightly place the company’s situation, aim and ultimate goal in the perception of every stakeholder so that they can expect the right thing from the company and the company’s strive from all aspects including financial, customer satisfaction, business processes and learning and growth are fully justified (Green, 2003).


McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”


  • Be the best employer for our people in each community around the world,
  • Deliver operational excellence to our customers in each of our restaurants, and
  • Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald’s system through innovation and technology.” (Joe, n.d.)


Worldwide restaurant chains with multi-domestic strategies, offering customers high quality of fast food products augmented with finest service and quick time delivery.

Analyzing customer behavior and offering products that can best suit their needs. Bringing the voice of the customer into the company to improve the quality of service and increasing the level of satisfaction

Employed more 1.5 million people in 119 countries worldwide, offering best value and job satisfaction to each employee because when employee will be happy the customer will get happy as well.

Business operational method on franchisees, so that each operational unit can better serve its customers, through higher level of customer awareness and can easily cater the needs of a particular region successfully.

In a constant market research process, to analyze the customer buying pattern and observe what they need at what time so that the company is able to produce the right thing at the right time.

With high level of customization to the customer, the company has kept a particular standard maintained worldwide.


  • To achieve customer happiness
  • To be the leading fast food firm in the world
  • To expand the service chains with the same multi domestic strategy
  • To better serve in all aspect from the competitors within a region
  • To be in continuous research to evaluate customer buying behavior
  • To continue producing the highest quality fast food product
  • To maintain the high level of cleanliness
  • To create an exceptional customer experience
  • Action

The company has always emphasized on continuous research on customer buying behavior so that they can better understand the needs of the customers where their business is operational. Mc Donald has always adapted the newest technology in the fast food to better serve its customers. The standard maintenance through high quality products and some worldwide offered products has kept the company from its competitors aside.

Customer representatives are highly trained so that they are able to better serve the customers with a smile. Mc Donald’s customer relationship management is exceptional due to its IT based CRM systems, their telemarketing and customer representative in each operational unit. The customers’ voice is brought into the firm’s internal environment so that can better understand the requirement and offer product according to it.

The regular customers are called about the new offers and thank you calls are made to the customer so that they can be valued more. Mc Donald does not focus only on customer experience at the time they are in the restaurant, but even when the customers are outside the restaurant they still witness the exceptional customer experience through customer repetitive offering them discount cards on their next visits and making thank for visiting calls.

Financial metrics

  • Revenue growth is not focused on the sales but the company is more focus to bring smiles to more customers because when the customers will be happy the sales will increase automatically
  • Even in the period of recessions the cost reduction of the firm is very low, because it is more focused on creating high value to the customers at every cost possible
  • Revenue percentage from the existing customers is high, because the company has retained its customers with high level of services

Customer metrics

  • High percentage of customer acquisition
  • Very high Customer satisfaction percentage
  • High Customer profitability percentage, through best valued meal

Internal business process metrics

  • Time to market for new products depending upon the requirement of a particular region
  • Product quality is very high through maintained standards
  • Service quality is high through maintained standards

Learning and growth metrics

  • Employees are Encouraged to be creative
  • Employee satisfaction is achieved through their Involvement in decision making
  • Periodic trainings are held so that the service can be exceptional


Brand, R., (2006) “Chipotle founder had big dreams” Rocky Mountain News.

Green, C., (2003). The Lost Cause: Causation and the Mind-Body Problem. Oxford: Oxford Forum. ISBN 0-9536772-1-4 includes three chapters on causality at the microlevel in physics.

Joe B., (n.d). “McDonald’s Corporation”. Hoovers.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
always perfect work and always completed early
Customer 452773, February 21st, 2023
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
Thank you for your hard work and help.
Customer 452773, February 13th, 2023
Business and administrative studies
Thank you
Customer 452773, March 19th, 2023
Impressive writing
Customer 452547, February 6th, 2021
10th grade English
very good
Customer 452773, March 26th, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Don't really see any of sources I provided, but elsewise its great, thank you!
Customer 452697, May 8th, 2021
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes



eskişehir eskort



eskişehir eskort

Live ChatWhatsApp