Marketing policy

Much of the current company’s success in the UK can be attributed to the development of its marketing policy. All vehicle brands have been built up of key trends to which the companies have repeated success each year as this is always developed to keep above competitors. The advancement in car technology has contributed to the increase in car sales yearly as BMW models are built to various standards making the differences from 92% of cars on the road. Consequently, this led to a great car sale success as 64,160 car registrations for the BMW in 1998 putting them above rivals such as Mercedes and Jaguar. The BMW models have raced ahead of many other leading businesses because of the design philosophy and precision developments of cars such as Z5, Z8 or the public favourite the BMW.

The promotion and publicity of BMW plays an important part in the selling of cars. The main channel utilised by the whole sector is through the television during 1999. Advertising has been a key element on much of the BMW success adopted since 1979 using the same agency Word. The brand image has built up by using 300 colour press adverts and more through a total of 64 different television commercials.

BMW dealer also run their own local campaign with local press, radio stations and a bus advertisements provides the dealer with a central source for advertising. BMW increasing involvement in major public events during 1999 Grand Prix and also during 2000 they became the key sponsors for the BMW Williams F1 team. BMW’s sponsorship was a good strategy and they then went to new heights of advertising. This took place at the home of English Rugby Twickenham stadium which they sponsored the Jumbotron screen. This achieved a sporting first, as throughout the breaks of the match BMW ads became a platform for the 1999 television brands.

From normal home commercials to sponsored sports games they were involved in a Hollywood production of the 19th 007 film. This film became the feature of the Z8 sports car that was operated by remote control and other technical features. This was a cross promotion project overtaken by BMW and accomplished world-wide success with TV commercials, print ads and displays in BMW showrooms. The global publicity communicated through this promotion project attracts more buyers into show rooms but more importantly to other BMW models.

The success levels that BMW has achieved not only in Britain but also internationally helps to bring more consumer confidence for expenditure. The trends that I have elucidated also plays a major part for increased sales and more importantly their overall strategy for each year. The UK market share has been doing very good for BMW but also for the economy as the share price has been increasing annually yet giving the company another boost from rivals. A advantage for a limited company would be that they would be able to maximise profits on the stock exchange.

As problems loomed during 1989 as it has been a downward trend as shares have fell annually but yet has met his demise and it has been increasing ever-since. Activities for a business involves communication whether it be internal as face to face with a workers in the business or external that could be advertising to customers on products. They might even have daily activities as talking to an advisor in a retail store. So whether it is a small or big business they are both situated in some form activity. The most important from the two is external, as this would determine the success of the company. This section includes the activities that my two chosen businesses have to go through to become more successful.

There are many different activities that take part inside the business whether that being on a daily or weekly basis. These activities may be informing employees on changes or a face to face conversation with a manager. This may be orders or giving instructions out of the memorandum or training employees. The BMW directors may want to influence the different showrooms with new ideas or services so that profit could be maximised.

External-communication

The most important external conversation is with customers this would determine the success of the company. This may advertise new vehicles on offer on TV or on local billboards or even on the Internet. This would play a fair amount in business activity as they offer their services to the public and rely on them if they want to maximise profits. Telephone conversations with suppliers would be done regularly to drop off BMW parts and vehicles. This would also be important as every company would want6 to offer their customers the best possible service, as customers would not be very happy if their vehicles were delayed. There would be mass conversations between employers and supervisors that is situated with every business on a daily basis.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
ACC543MANAGERIALACCOUNTINGANDLEGALASPECTS
excellent
Customer 452773, January 25th, 2024
Business and administrative studies
excellent job! got an A, thank you
Customer 452773, May 24th, 2023
10th grade English
very good
Customer 452773, March 26th, 2023
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Managerial Accounting & Legal Aspects of Business ACC/543
excellent work
Customer 452773, February 7th, 2024
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Psychology
Thank you!
Customer 452545, February 6th, 2021
Business and administrative studies
excellent job thank you Your Score 166.25/ 175- A 1. Current Culture 15% of total grade 18.37 Criterion "1. Current Culture" has textual feedback Criterion Feedback I see interesting points, though, in general they are not about the culture.
Customer 452773, June 4th, 2023
Business and administrative studies
Thanks
Customer 452773, March 3rd, 2023
Leadership Studies
awesome work as always
Customer 452773, August 19th, 2023
LEADERSHIP
excellent job
Customer 452773, August 12th, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp