Marketing in Contemporary Context

Marketing in Contemporary Contexts| October 15 2012 | From: Hong Minh VuStudent ID 1216011To: Dr. Amandeep TakharUnit leader of Marketing in Contemporary Contexts| | There can be various answers to this question, and it can be varied in depth and example. From my understanding, I feel that marketing does both. It creates and also satisfies needs of customers. For establised firms, it’s essential to be able to satisfy the needs of customers. As they say, a satisfied customer is a profitable one.

To be able to satisfy the customer’s needs, the firm thus tries to understand it’s customer’s needs and then attempt try to deliver it. On the other hand, new firms or marketing these days also attempt to ‘create’ needs. By doing so, the customer have a reason to buy the product. The basic reason customers purchase anything is they need it. However if customers have a perception that they do not need it, they may not purchase the product. Hence marketing these days have evolved to create needs for customers.

Marketing these days does not only mean existing customers, which have needs but also non existing customers, which have no needs. Creating needs by marketing can mean the excellent usage of promotion activities, from words on a poster to colours on it. It can also mean effective sales techniques by the door to door salesman which can talk their way to sell you anything. The traditional concept of marketing was only about sales or meeting the “current needs” of a consumer. But the same cannot be felt, today with the number of firms on the rise in the same industry, state and even the same street.

Everyone is in a race either to: * Capture a customer  and satisfy their needs * Create a customer and satisfy their needs. So what If the competitor has already captured the potential customer, there are many more people in the market yet to realize the need which is created but not actually needed. Let’s take an example. Mac Books or laptops are such a common commodity among students and even school kids irrespective of the fact that it is not really needed. Can’t they manage with a desktop at home? But now day’s companies do more! They educate people and give them eason to buy their products and this is what people might call it “creation of needs” people purchase something when they need it, if they think they do not need the product they may not purchase it. How many people today in Pakistan need I-pod? How many people really need Mobile + Internet + Camera + TV all in one set? Can we call it marketers created their needs? References Parsons, E. and Maclaran. P. (2010), Contemporary issues in Marketing & Consumer Behaviour, Butterworth Heinemann Kotler, P. and Keller, K. (2012), Marketing Management, Pearson Education

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Leadership Studies
excellent job as always
Customer 452773, September 2nd, 2023
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
DATA565
The support team was late responding , my paper was late because the support team didn't respond in a timely manner. The writer of the paper finally got it right but seems there was a problem getting the revisioin to me.
Customer 452773, April 7th, 2024
Business and administrative studies
looks good thank you
Customer 452773, March 3rd, 2023
Leadership Studies
excellent job
Customer 452773, July 28th, 2023
Nursing
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
Business and administrative studies
Thank you for your hard work and effort. Made a 96 out of 125 points Lacked information from the rubic
Customer 452773, October 27th, 2023
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
English 101
IThank you
Customer 452631, April 6th, 2021
Nursing
thank you so much
Customer 452749, June 10th, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp