Marketing channels pdf
Why is Vermeer’s market share dropping in the Austrian market in the early How would the quota system change the way channel flows are performed in Verbal Australia’s channel? Comment on the efficiency (I. E. , cost) and effectiveness (I. E. , satisfaction) implications of implementing the quota system. Based on your previous answer; is the quota system a good solution to Verbal Australia’s problem? What potential pitfalls should be identified and addressed?
If you do not support the quota system, what alternative would you suggest? Laura Ashley and Federal Express Strategic Alliance Case 1) Analyze the Supply and Demand side gaps for LA before the alliance. Based on your analysis in which elements of the distribution channel are ineffective at Laura Ashley before the alliance? Evaluate the decision to enter a strategic alliance from the perspective of both Laura Ashley and Federal Express. What are the real opportunities and risks of this approach? How likely is it that the partnership will succeed over the long term? What will it take for both companies to make it successful? Monomial Case 1) What are the challenges facing Monomial? What do you think of Mr. Sharma’s proposed solution to the grey export problem? Discuss the “tactical changes” proposed by Mr. Summon by considering the implications of each proposed changes for Monomial’s marketing strategy and competitive position. 4) Do you see any other alternatives for solving the grey export problem?
HP consumer products Case; Describe Hips current distribution system. What functions and channel flows do the retailers accomplish for HP? What are the benefits which a consumer might obtain via an HP presence on the Internet and the benefits to HP – in particular; is it cheaper to sell on-line? What kind of on-line presence do you think HP should have? Why?
Supersets Case
What alternatives does Dave have for resolving the problem with Kevin and Wendy? What are the advantages and disadvantages of each of these alternatives? How would you implement your choice? Analyze the risks and returns of owning a Supersets franchise in one location. Assuming Dave continues granting new franchises, should he look primarily for large franchisees or smaller ones? For example, should he prefer three franchisees, each with four locations over one twelve-store franchisee for a given area, assuming comparable financial credentials? Why? Assume for discussion purposes that owning locations versus franchising them marketing channels PDF By reshuffled Dave move in this strategic direction? Why or why not?
