Made for India

While consumers across the world are seeing a growing number of “Made in India” labels on the goods they buy, Indian shoppers are witnessing a more subtle change. Increasingly, multinational companies are selling products that are not just made in — but that are made for — India. Entire generations of Indian consumers, who once felt grateful simply for being able to experience the same brands as the rest of the world, are now realizing they can ask for products that cater to their wants and needs.

And they stand a good chance of getting what they want. “The willingness of big brands to customize their products was never the issue,” says Harminder Sahni, managing director of Technopak Advisors India, one of the country’s largest management consultancies. “What has changed is that the Indian market has finally reached a critical mass — after the U. S. and China, this is the largest consumer market in the world — that justifies the investment. ” That wasn’t always the case.

Before the Indian economy opened up in the early 1990s, “imported” goods were a sought-after commodity, their foreignness often being their most desirable attribute. Not surprisingly, then, many multinationals didn’t think success would require much effort when their brands finally entered the country after 1991. Things have changed. As Indian consumers became more aware of trends and advancements in technology, they began to demand similar sophistication. More important, they wanted products built to their needs.

That meant not just automobiles, household appliances and consumer electronics, but also mobile phones, foods and apparel. “Earlier, there was a reverence for anything foreign because local products were of terrible quality,” says Abraham Koshy, professor of marketing at the Indian Institute of Management, Ahmedabad (IIMA). “But as the market developed, the focus started shifting from the product to the brand. Customers started patronizing a brand only if the product suited them.

So the need arose for companies to adjust their products to customers’ requirements. ” It isn’t only about holding on to existing customers. If altering a product’s design or introducing a variant will help a brand reach out to an additional customer group, most companies would think it worth the investment. “Brands that establish their relevance with customers do well,” says Shripad Nadkarni, director of MarketGate Consulting, a Mumbai-based marketing and brand consultancy.

The increasing use of third-party sourcing helps further the customization cause; companies can simply take on additional local suppliers who will adapt the products for different markets and customer groups. Of course, localization doesn’t work for all products. Many high-end luxury goods, for instance, rely on their country-of-origin tag to enhance their brand appeal. A “Made in India” label on these products would be disastrous, says Technopak’s Sahni. Koshy adds that products where the unit consumption is low may not justify huge outlays on customization.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Leadership Studies
excellent job as always
Customer 452773, September 2nd, 2023
Human Resources Management (HRM)
excellent
Customer 452773, July 11th, 2023
ACC/543: Managerial Accounting & Legal Aspects Of Business
EXCELLENT JOB
Customer 452773, January 10th, 2024
ACC543MANAGERIALACCOUNTINGANDLEGALASPECTS
excellent
Customer 452773, January 25th, 2024
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
Business and administrative studies
Perfect
Customer 452773, February 23rd, 2023
Philosophy
Thank you
Customer 452811, February 17th, 2024
Leadership Studies
excellent job
Customer 452773, July 28th, 2023
BUSINESS LAW
excellent job made a 93
Customer 452773, March 22nd, 2023
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
Business and administrative studies
always perfect work and always completed early
Customer 452773, February 21st, 2023
Psychology
Thank you!
Customer 452545, February 6th, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp