Kudler Fine Foods
Statement of scope and goals
Kudler Fine Foods will be developing a system that will track each customer’s individual purchases. It will be done through a program we are calling our Frequent Shopper Program, this program will award to our customers loyalty points earned through their shopping habits, that can be redeemed for gift items as well as other products and services with external companies with which we will be partnering with as well as through Kudler. Instead of offering discounts to our customers for their frequent purchases as is done in some of the lower end supermarkets, our customers are more loyalty due to their focus on quality of their food purchases and finding those specialty items that cannot be purchased at other markets, we will offer incentives designed for high end customers.
The customers purchase behavior will allow us to tweek the process as we go through this program as well as making the best offerings to best satisfy our valued loyal customers for their frequent purchasing at Kudler. These points our customers will earn them high end gifts, specialty foods and airline first-class upgrades and many other exceptional products. Our sales department will receive in-depth training on how to analyze the data received from the purchases that we are tracking from our customers. This is a critical part of the insight to please our most loyal customers.
We will use this data to offer products on our shelves that our customers come to purchase and expect at Kudler Fine Foods. This will allow us to look at the most frequent purchases of our customers and compare with their corresponding profit margin to fit them into our product mix. The tracking will be done through the customer’s phone number as well as a Kudlers card issued to the customer. This will make it possible to give the customer points earned even if they do not have their card with them.
This could possibly change the products that Kudler orders and offers for the customer making sales at the locations more efficient. Supporting measures for success
The project for Kudler will have two major points in determining its success for Kudler. The first main point will be cost for Kudler. Kudler will be making a long term investment with introducing this project and the project will need to be able to accomplish the goals laid out for it to be cost effective. For example one of the goals of this project will be to selectively stock the grocery store according to what the customers purchase. This alone could save considerable money in shipping and receiving of goods from Kudler suppliers. Secondly this will free up inventory space in Kudler for more in demand items.
Which should increase sales of the in demand item and reduce waste by having to stock rarely purchased items that may go out of date before being purchased. The second major point to determine success of the project will be customer response to the project. Kudler is a high end grocery chain and each customer is needed to maintain a healthy profit margin. So their is a risk that customers may refuse to partake in the rewards program or even worse shop elsewhere if they dislike the idea of Kudler tracking their purchasing habits. However with the incentives being high end gifts and an opt out for customers that do not want to take part in the program their should be mainly positives with the program.
