Key Factors of Consumer Behaviour
Different culture response differently, how people behave with their buying decision. Or instance in Manner, charity of people do not have a habit of doing sport or using supplement for diet purposes. In United Kingdom, on the other hand, groups of men and women tend to emphasis on sport and taking supplement. As a supplement business prospective, they should not supply their product or sell in Manner. Social factors are mainly influenced by family, close friend and personal attitude. They are also known as ‘reference group’. Reference group are important as the product are satisfied for their needs, the message with forward to another person which is also known as “word of mouth”.
The because we trust our friends’ and colleagues’ opinions. For example, majority of wealthy people do not buy a Primary product, simple because of their status, they should be buying much more expensive product such as Gucci and Channel. If they do consumer Primary product their friend may talk behind their back which affect the status. After taking cultural and social factors into consideration, the next things people naturally put things into account is personal factors. Personal factors can be fined as a belief in which a person think the particular brand is valued to them.
Personal factors consists of buyer’s age, occupation, economic situation and lifestyle. Depending on human life cycle, buyers’ decision making is changing in different stages. Therefore, marketer often segment the market and target the consumer life stages. As an example, it is an inappropriate for the marketer to sell Samsung latest smart phone to senior citizen, they may only want to use simple keypad phone. In Key Factors of Consumer Behavior By schoolchild’s ERM tot occupation, people are concerning about their status and image in their society.
The products that they consume are crucial to his or her status. Psychological factors include belief, interest and motivation. Everyone has their own belief in different way. Often majority of people are bias when buying a particular brand. There is no right or wrong answer, in fact, people learnt from past experience whether the brand had met their needs or how they perceived the brand . For example, ‘phone 5, more and more people are getting the new ‘phone 5, tot because it is very special. In fact Samsung so, has better functionality than ‘phone but still people buys it.
This shows people value the brand of Apple and how they perceived the brand. Motivation factors are another factor that consumer think before they buy. According to Moscow theory, different people has different needs. So, marketer should know how to segment the market and target the right person to maximizes sales. In summary, organization should consider how consumer behave for certain product by looking at these four factors. Furthermore, communicating with consumer re crucial to the market as they sent the message the consumer about the product’s feature.
