Informative Essay on Advertisement

In todays world,we are surrounded by various types of advertising. Despite the fact that advertising has become a vital part of business world today,I would argue that it has influenced people to such an extent that people start spending money even without thinking and advertising should be regulated to avoid its negative impacts.

Adverts forced consumers to buy things that they event don’t need in many different ways. T.V commercials ,billboards alongside roads and in train stations,leaflets and magazines ,product placement in popular websites,all these forms of advertisement present products in such a glamourised way that we ,as consumers,are forced to buy them. For instance,many textile,garment and other industries pay huge amounts to media stars and top models to endorse their products and people,in particular youngsters,buy these products because their favourite star is in that particular product’s advert.

Moreover,sometimes people are not even aware that they are getting convinced and influenced by adverts. For instance,matches and big sports events are sponsored by companies nowadays and inturn they advertise their products and people get influenced by logos and signboards while watching a match. Similarly products are placed in websites so that people can see adds while watching dramas or movies. To put into a nutshell,we cant avoid commercials even we want to do that. However,we can minimise potential hazards of advertising by some simple measures.

Firstly, there should be a regulating body to keep check on advertising industry. Secondly government should banned advertisement of those things that can be dangerous for health such as fast food,fizzy drinks,ciggaretes and alcohol. Similarly sports events can be sponsored but it is important to make sure that products of sponsored companies are not something that can have negative infuence on people such as tobacco products. In the end ,I believe that advertisements have very strong inflence on people and it is the responsibility of authorities to make positive use of this influence.

Thats why advertising should be regulated and negative effects can be avoided by banning dangerous products and adverts that are aimed at children. Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them? Whether it is on TV, radio or hoardings at the side of the road, advertisements have become a part of our lives. Advertising is a powerful and persuasive medium. Consumers are influenced by advertisements in both positive and negative ways.

This essay shall delve into the ways adverts affect the common man and suggest ways to protect people from the negative effects of adverts. On the positive side ads tell us about the new products that are launched in the market. They also tell us about the working of these products. After seeing the ads, consumers can go to the market and select things of their choice. What is more, the advertising industry provides jobs to many. Ads also touch social issues. On the other hand, advertisements can cause people to be dissatisfied with what they already gave and make them want more.

Being exposed again and again to products which one cannot afford leads to dissatisfaction. Furthermore, not all parents are in the position to afford the goods which the children see advertised and want to possess. This often leads to feelings of inadequacy among them. In addition to this advertisements lead to materialism and people lay too much emphasis on material goods. People are prepared to work long hours or even turn to crime to get these goods. The solution is not simple as advertising has become a very pervasive medium.

To begin with, advertisements which make false claims should be banned. Then there should be consumer awareness programmes. Consumers should be warned against too much consumerism. Finally, advertisements for liquor and those ads which show stunts should also be banned. To conclude, today we are influenced a lot by adverts, both in positive and negative ways, without adverts we would lose a valuable source of revenue which is used for the benefit of majority. Our lives would be dull without these ads and there is not much that can be done against the consumerism they promote.