How to Start a White-Collar Business in a Blue-Collar Industry

Table of contents

While startups flock to oversaturated tech enclaves like Silicon Valley, savvy entrepreneurs are watching blue-collar industries become the next big thing.


By next year, experts expect to see the United States add for middle-skill workers — jobs which will make up 40 percent of all projected job growth over that period. Why shouldn’t entrepreneurs take their pieces of that pie? Entrepreneurship to the technology space; it flourishes wherever the demand for goods or services exists.

Have you ever seen the show ? It once as the youngest franchisers in America — and gave viewers a taste of what makes smart entrepreneurs in these blue-collar industries so successful.

We started College Hunks Hauling Junk with a van and an idea; today, it’s a national franchise. And we’re not unique: The field is open for other ambitious entrepreneurs willing to get their hands dirty and think beyond tech; such people can .

Blue-collar work, white-collar opportunity

Decades of bad practices plague many blue-collar industries. In most cases, their outdated procedures have focused on serving the business owner more than the end user.

But this new generation of entrepreneurs can change that. Applying a white-collar approach to blue-collar work will allow blue-collar business owners to abandon the “technician” mindset and consider their business models from a higher platform. This will give these entrepreneurs a tremendous advantage over the rather shortsighted companies that have traditionally crowded the blue-collar landscape.

Consider the many startups already successful in this field: Uber is the most famous, having created something smart out of the blue-collar work of taxi driving. And Uber has company: Businesses such as are taking over industries that were ripe for disruption.

Breaking into the blue-collar space

Success in a blue-collar industry isn’t just handed to you. But, with basic industry fluency and more modern entrepreneurial practices, you too can disrupt your market and stake your claim as a blue-collar big shot. Here are several strategies:

1. Answer the phone. Really! Success starts with literally answering your next call. When we started our business, we test-called several other junk-removal and moving companies in the area, but none answered. Recognizing our potential advantage, we built a centralized seven-day-a-week contact center and software package that let us (still does) schedule jobs for our franchises anywhere in the country.

To ensure your own system of contact is up to par, .’ This is the company, remember, that created a “Happiness Experience Form” to make sure its representatives fully meet their clients’ needs.

2. Milk the purple cow. In the B.G. (Before Google) era, blue-collar marketing was all about the Yellow Pages. Starting a company’s name with more A’s meant top billing, so AAA Plumbing got all the business because it appeared first on the page.

We decided to go in the other direction and create a brand that would truly stand out in an otherwise bland marketplace. From our smile-inducing bright orange and green trucks to our fun-loving culture, our company is really like an advertising agency that just happens to offer blue-collar moving services.

So follow to differentiate your brand: Driving through the countryside, you might pass hundreds of cows without noticing. A purple cow, though — that would grab your attention. To be remarkable, be a purple cow in a field of normal ones.


3. View each function as a mini-business. In the early days, my partner and I did it all. We moved the junk, drove the truck and answered the phones. But, taking a white-collar approach to a blue-collar industry means not being stuck as the technician. Because we wanted to work on the business, not in the business, we built replicable systems around every position so we could focus on the higher-level tasks.

This has allowed us to and open new businesses in any part of the country.

Our franchise owners have the autonomy to run their businesses however they like — it’s all about cultivating an ownership mentality. Even our drivers view their jobs as their own mini-businesses. They control marketing, profits and more — as long as they follow the basic practices that have made our successful business replicable.

4. Forgo feelings for facts. driving 21st-century businesses. It’s truly mind-boggling, in my experience, how few blue-collar businesses even track basic data points, much less leverage those points to make high-level decisions.

Data analysis helps entrepreneurs make decisions based on facts, not instincts, to outflank the competition. From customer repositories to , data should be king in any blue-collar startup.

Take a cue from Two Maids & A Mop founder Ron Holt: Six months after starting that cleaning business, he that determines compensation according to how customers rate employees’ service, on a 1-to-10 scale. Customers loved the idea, and employees were motivated to boost their rankings. Holt added 175 employees, and his sales skyrocketed.

Instead of searching for the big idea, then, try polishing up an older one. Open a blue-collar startup and use your entrepreneurial skills to grab an edge over the competition and claim your piece of a rapidly growing market.


Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
looks good thank you
Customer 452773, March 3rd, 2023
Leadership Studies
excellent job
Customer 452773, August 26th, 2023
Great job
Customer 452773, February 13th, 2023
Thank you for your hard work and help.
Customer 452773, February 13th, 2023
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Looks great and appreciate the help.
Customer 452675, April 26th, 2021
Business and administrative studies
excellent work
Customer 452773, March 12th, 2023
Human Resources Management (HRM)
Customer 452773, July 11th, 2023
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Impressive writing
Customer 452547, February 6th, 2021
excellent job
Customer 452773, August 12th, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp