How can an effective PR campaign sell your products?

Table of contents

Introduction

Effective Public Relations has never been more in need, small businesses and big businesses alike are continually feeling the pinch in today’s economic climate. With cutbacks and redundancies happening regularly across the board, clever PR tactics are NEEDED in place of expensive advertising campaigns. Advertising is in principal, a method of ‘paying to blow your own trumpet’ whereas Public Relations is a process of receiving a third party endorsement for your product. In other words, Public Relations is used to build rapport with customers, employees, voters, investors or the general public.

Definition of Public relations

At the most basic level, public relations (PR) simply means managing relations with one’s public(s). A “public” is any group of people who are important to the well-being of a person, group, organisation or business. For example, a company’s publics might include customers, employees, investors, and local businesses and communities. On the other hand a non-profit organisation’s publics might include members, donors, volunteers, and society at large.

Writing a press release

Writing an effective press release is the most important part of an effective PR campaign. In order to write an effective press release you need to first have a product to write about. Enthusiasm for said product is an important factor; if the person writing the article is not enthusiastic about the product this will come across to the reader and potentially lessen the effectiveness of the article. To begin with, a catchy headline is paramount; think about what makes the product stand out in comparison to similar products already in the market. Your headline is the first tool required in order to captivate your reader, if the title is clear and interesting then your reader will WANT to read on to find out more. Secondly, you will need a good introduction; this is key as it will outline the topic and intention of your article. Here you can use your enthusiasm about the product so that your reader can also feel the same energy. Thirdly, you will need the body of your article. This is where you will outline the topic in greater detail making sure basic questions the reader may have are carefully answered. You could maybe draw upon a personal experience to better convey your message. Finally, you will need a conclusion to your topic. This is a brief summary of your article and a call for the reader to take action. How do they find out more Where can they buy/bookOnce you have completed your press release ensure you proof read it and read it out loud and if necessary make any required edits. Once you are happy with the article you can then distribute it to your chosen media list.

Publicity stunts

A magician seeking publicity in the 1900’s had himself strapped into a straitjacket and hung upside down off the roof of a building. Through word of mouth and promotion 50,000 people gathered and eagerly watched him escape and return to safety. The name of the magician was Harry Houdini. A century later, another magician seeking publicity had himself locked into a glass box and hung for 44 days from a spot located next to the Tower of London Bridge, his feat of endurance attracted huge crowds, and an estimated 10,000 people were there to see him come out. That magician was David Blaine. These two individuals from different times in history had one thing in common; they both used a publicity stunt to raise their public profile. Publicity stunts have been around as long as people have wanted attention. Richard Branson built his empire through various effective Publicity stunts. He broke a few records in his hot air balloon emblazoned with branded Virgin advertising. An effective publicity stunt carried out by your business will boost your public image and improve sales of your product.

Public Relations, advertising and marketing are in essence part of the same dance. All three appear to be selling something and all three overlap in some ways. The ultimate goal never the less is the same – all are designed to influence the perceptions, actions, and/or behaviours of a group of people.

There’s a famous saying that illustrates these differences.

  • If the circus is coming to town and you paint a sign that says: “circus coming to the fairground Saturday” that’s advertising.
  • If you put the sign on the back of an elephant and walk him into tow, that’s promotion.
  • If the elephant walks through the mayor’s flowerbed, that’s publicity.
  • If you can get the mayor to laugh about it, that’s public relations.
  • And if you planned the elephants walk, that’s marketing.

Effective press releases and publicity stunts can do wonders for a struggling business in this harsh economic climate. In order to improve sales and boost your public image your business will have to reach a wider audience. And the only way to do this is to be everywhere your potential clients are. You have to create an awareness of your product or service on a wider scale. This can only be done through effective Public Relations.

Reference

  1. Suley Khan is the C.E.O of Free-st8 PR, a subsidiary of Freest8 Entertainment
    and owner of www.freest8.com
  2. Author of “PR tips for increased exposure” newsletter. To subscribe, enter your information at: www.freest8.com

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
History
Looks great and appreciate the help.
Customer 452675, April 26th, 2021
Business Studies
Thank you very much for a good job done and a quick turn around time.
Customer 452615, March 31st, 2021
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
Business and administrative studies
Thank you for your hard work and effort. Made a 96 out of 125 points Lacked information from the rubic
Customer 452773, October 27th, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Business and administrative studies
excellent job!
Customer 452773, May 25th, 2023
Nursing
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
Management
Thank you!!! I received my order in record timing.
Customer 452551, February 9th, 2021
BUSINESS LAW
excellent job made a 93
Customer 452773, March 22nd, 2023
Leadership Studies
excellent job
Customer 452773, August 26th, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp