General Motors Also Known as GM Company

The Chevrolet Corvette is a sports car manufactured by Chevrolet, a brand name under General motors. The Chevrolet has been on the market since 1910 when GM was founded is its best recognized brand. There more than twenty cars under the brand name of Chevrolet with the Corvette which has been manufactured since 1953 being one of them. If one is to access GM’s Chevrolet Corvette’s marketing strategy by their balance sheets, it would be painfully obvious in an instant that it is unsound.

Is it possible that why GM’s finances have taken a down ward spiral is because their methodologies are too old school? Has GM been riding on the glory of its past success for far too long and the tide is now ebbing (Popley, 2008). Currently, GM has a market share of 25% of vehicles sold in the United States. They are being faced with threats of bankruptcy, have been forced to cut back on the number of employees as in the case of the Jennysville plant and the future in general looks bleak (Maynard, 2005) . It is crucial that GM should do thorough and adequate research.

It is invaluable to have a good understanding of the changes the market undergoes with time. The tastes and needs of clients is factored by the trends of the time and the general state of the economy. Therefore, the supplier should be flexible enough to lean with the corresponding shifts in consumer’s needs(Washington 1998). One of the problems being faced by GM is media bias, where there is more negative material put out on the performance of GM by the media while their achievements are downplayed (Lutz, 2006). GM can counter this using several approaches.

One, emphasizing on the positive press that GM has been getting. For example, they can bank on the awards garnered by their cars on the market such as the Drivers, Choice Award and the Best overall Value Awards both won by the Chevrolet Corvette. Once the targeted market has a perception of a particular good, it takes time to change this perception hence GM has to pull all strings to win the confidence of their buyers (Washington 1998). Another marketing strategy that might work for GM is the use of Hollywood icons to push their cars.

Since everything Hollywood is viewed in a reverential light, Gm can cash in on this by getting a selling actor or actress to be the ‘face’ of a particular brand(Lutz, 2006). GM should also work at stepping up their speed in introducing new designs onto the market. The mentality of people nowadays is one of out of sight, out of mind. Since people also tend to get bored rather quickly, it is imperative that GM works at stepping up the speed at which they introduce new models on the market. Competition grows stiffer and there is need for innovative cutting edge designs to keep up with rival brands (Washington 1998).

Technology is the buzz word today. There is an almost manic obsession with the latest gizmos. It only makes sense that Gm should try to incorporate these ‘digitoys’ in their cars. Having features like ‘night vision’, GPRS, and novel features they can work up. It is not the end of the road for GM and the Chevrolet Corvette. If the GM team works hard enough to put out cars that inspire confidence, have both soul and heritage, they can once more be a brand that is associated with both quality and excellence, and the Chevrolet will wheel on into a brilliant future.

WORKS CITED.

1. Popely, R. (2008 Feb 13). GM posts huge loss, will offer buyouts; 100% of 74,000 workers eligible Chicago Tribune. Retrieved February 14, 2008, from Proquest Database. 2. Maynard Micheline(2005, Dec 13) Bankruptcy Specter Raised as Rating on GM Debt is Cut Anew International Herald Tribune 3. Lutz Bob Stop if You Have Heard this One Before. Retrieved on July 4, 2008 from http://fastlane. gmblogs. com/archives/2006/02/stop_me_if_youv. html 4. Washington Frank, S (1998 April 6) key to Strong Brand Image: Unified Marketing Strategy. Advertising Age.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
FIN571
excellent work
Customer 452773, March 1st, 2024
Business Studies
Thank you very much for a good job done and a quick turn around time.
Customer 452615, March 31st, 2021
Business and administrative studies
perfect
Customer 452773, February 23rd, 2023
Human Resources Management (HRM)
excellent job
Customer 452773, June 25th, 2023
English 101
IThank you
Customer 452631, April 6th, 2021
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
Business and administrative studies
Thank you for your hard work and effort. Made a 96 out of 125 points Lacked information from the rubic
Customer 452773, October 27th, 2023
Human Resources Management (HRM)
excellent job
Customer 452773, July 17th, 2023
LEADERSHIP
excellent job
Customer 452773, August 12th, 2023
Leadership Studies
awesome work as always
Customer 452773, August 19th, 2023
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
Nursing
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp