Frito-lay and Snack Foods

In 1898, Caleb Bradham bought the patent rights (quy?n sang ch?) for Pepcola brand name va renamed Pepsicola. Sales increased sharply in America and expended to other continents. From here, Pepsico became multinational food and beverage corporation in United States with many famous brands of snack foods, beverages and other products. Beside the popularity of Pepsico brand on beverage, snack foods are also pay an important role in increasing annual retail sales on the world for Pepsi Group. Specifically, food and snack sales in North and South America combined contributed 48 percent of PepsiCo’s net revenue in 2009.

And Fristo-Lays North America, which is combined with the Frito Company and the H. W. Lay Company, creates the top selling line of snack foods in the U. S, Canada and Mexico. These brands include Lay’s and Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese flavored snacks, Fritos corn chips, Rold Gold pretzels, Sun Chips and Cracker Jack popcorn. In which, PepsiCo holds six slots in the top 10 global snack brands. The top three brand positions are Lay’s (7%), Doritos (3. 6%) and Cheetos (2. 7%).

Ruffles, Tostitos and Walkers also feature in the global top 10. It cannot denied that PepsiCo is a king in competitive snack industry, and fighting for a higher place is a huge challenge for other snack makers, but not impossible. Pringles, ranked 4 (2. 3%) of the Top 10 snack global brand share 2013 based on retail value, is one of the most popularity snack brand of Procter & Gamble Co. The brand commands an 11% share of extruded snacks total retail value. Its main markets are Western Europe and North America, which account for a combined share of 50% of its sales at a global level.

It proved that Procter & Gamble Co is a large competitor in snacks global market. Kraft Foods is also a remarkable representative in this race. Although Planters, a division of Kraft Foods on snacks food, was just formed in 2000, achieved many successes with the main strength is nuts. Today Planters is available in an infinite variety of product lines ranging from Nuts & Seeds, to Mixes, Peanut Butter, Bars, and Nuts for Baking & Cooking, all available with Kraft’s “Naturally Remarkable” taste and quality guarantee.

In general, any successful worldwide snack brand has tapped into the opportunities in these areas, and manufacturers looking to grain traction on the global scale should take heed and invest in flavor, format and occasion innovation as well as leveraging into adjacent categories. Besides, it is also important for snack makers to establish brands firmly. Pack imaging is particularly important and a very powerful marketing tool to build up brand equity.