Fashion Merchandising
Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented and inspire their customers through the presentation of clothes.
Fashion management involves the promotion of fashion and evoking interest in new styles and products. Fashion merchandisers study trends, research the marketplace for merchandise sources, make buys, adjust price-points and display stock within their shopping venues. They must be aware of past season’s sales performances, predicted trends, consumer demand and visual marketing techniques. Their success is measured seasonally by a ratio of hot-selling items to clearance goods, the length of time that merchandise takes to clear and eventual final markdown prices.
Career paths within merchandising are many and diverse. erything that the fashion industry has to offer. Take a look at the job description of a fashion merchandiser, and the employment outlook for this field. Ads by Google Fashion Design Course Top Fashion Design College in India Full Time International Faculty. www. rmihyd. com/Call:04023567888 Fashion merchandising is an interesting career option for those of you who are interested not only in fashion design, but also the business activities involved in this field. You should know that simply a passion for fashion is not enough to pursue this as a career.
You have to be passionate about what you do, and there is a lot of action involved in the business front. Simply put, the fashion industry is not as glamorous as it appears, and in careers such as fashion merchandising, the glamor is extremely low, and the hard work involved, equally high. What does this job entail? Let’s take a look. Job Description The prime job of a fashion merchandiser is to bring together all areas of the fashion biz and manage it. The main roles involved are those of designing, development of new and unique products, production, and creating and developing sales and marketing plans.
While these are the broad roles, some fashion merchandisers have specific roles pertaining to one particular area. In detail, the following are the key roles played by fashion merchandisers. Attending various fashion shows to pick up the latest in style and utilizing this knowledge in the development of new products. Analyzing and predicting trends and fashion clothing styles, and collaborating with fashion designers to create and introduce new and unique products in the fashion industry. Working with suppliers to strike cost-effective deals for production.
Developing marketing strategies that will enhance overall sales. Working in close contact with other professionals in the fashion industry. Managing the retail store by designing the store layout and engaging in visual merchandising (enhancing sales through store displays). Working in close contact with the media, by utilizing photography, magazine publications, and other such techniques to promote new products and the store. Analyzing fashion trends to develop products to cater to a target or niche market.
As you can see, designing is only one aspect of fashion merchandising, and there is a lot more involved in this career field. All these skills will be taught to you during your course. However, these skills really be developed and honed only when on the job. A school cannot prepare you for real life situations and issues that you may have to face on the job. However, it will give you a strong knowledge base to be able to analyze and effectively deal with the situation. Read more at Buzzle: http://www. buzzle. com/articles/fashion-merchandising. html
