Euro Disney: from Dream to Nightmare (1987-1994)

For years, the Disney Theme Park Empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which the Disney reputation was built. With clean and well-operated theme parks helped Disney set new standards for efficient, friendly customer service in the theme park industry. Its parks became major international tourist attractions. However, when Euro Disney opened in Paris in 1992, the standard model of Disney theme parks ran into trouble.

Tackling the many problems faced by Euro Disney operations has posed many new challenges to Disney, forcing them to reconsider their standard model for success. Disney must find ways to adapt their theme park model in a manner which preserves the best of Disney. 9. 1 The challenges facing Euro Disney Early hopes for a similar success soured soon after Euro Disney opened, and the experience of opening Euro Disney delivered unexpected surprises to Disney management. The park soon encountered several major problems: Attendance

Disney’s consulting firm has projected first year park attendance to range between 11. 7 and 17. 8 million attendees. To be cautious, Disney used the littlest figures and predicted eleven million attendees. While initial hotel bookings at the theme park during the summer looked promising, as the theme park entered its first winter, bookings dropped to twenty percent or less of monthly projects. Staffing Staffing shortages created a negative cycle in which extra workloads on employees resulted in increased turnover, which in turn hurt Disney’s ability to retain and develop its employees.

Poor union relations caused by reactions to Disney’s exacting requirements for dress and appearance, such as a ban on facial hair and colored stockings, as well as to Disney’s high standards of customer service, further hurt their ability to attract employees. Customer Service Euro Disney was failing to deliver the high level of customer service standard to Disney theme parks, as well as failing to provide the service needs that were unique to the European market.

Many employees failed to conform to the high standards of customer service that were expected in Disney theme parks. Lack of local management and autonomy Walt Disney Company owned a 49% share in Euro Disney. This resulted in management by remote control, in which decisions were often made by people who were far removed from the day-to-day operations of the park, and who did not have a strong understanding of the culture and the market. 9. 2 Recommendations Upon reviewing the key problems faced by Euro Disney, there are several issues which require attention.

These include: Improving customer service Accommodations and services should be made to better fit the needs and desires of the multi-lingual and multi-cultural European customer base. Greater efforts should be made to identify and retain employees that are compatible with the corporate values of Disney with regards to customer service. Decentralize management Disney should hire local consultants to provide insight of local governmental ordinances, as well as customs that the business should follow.

Decision making should be more decentralized, away from the U. S. parent company. Procedures should be made specifically for France. Communications with its employees and the overall morale among employees have to be improved. Options to overcome the housing shortage should be explored to allow workers to live closer to the theme park. In addition, Disney should make a greater effort to increase the diversity of its workforce, to provide a better level of service for visitors from outside of France.

Better culture adaptation and understanding of the European market Disney must better understand and meet the different habits, expectations, and needs of the European theme park visitors. In addition, a greater role should be given to European investors in planning and decision making, to provide more of a European perspective in managing the operations of the theme park. Maintain operational flexibility As the organization is still dealing with a large range of unknowns, flexible problem-solving attitudes should be encouraged to help allow Disney to learn and adapt to its new environment.

Disney has achieved a strong market position in other locations, and there is no reason to believe the organization cannot achieve a similar success in Europe, provided it is willing to make the same long-term commitment. Develop more realistic planning Plans for a second phase should not have been allowed to advance until such time that the problems facing the first phase were corrected, giving them a more secure base of knowledge upon which plans and decisions could be made. Otherwise, the company risks duplicating and compounding the problems encountered with its first phase.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
English 101
IThank you
Customer 452631, April 6th, 2021
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
Thank you for your hard work and help.
Customer 452773, February 13th, 2023
Business and administrative studies
Excellent job
Customer 452773, March 9th, 2023
Human Resources Management (HRM)
Customer 452773, June 25th, 2023
Customer 452591, March 18th, 2021
Leadership Studies
excellent job as always
Customer 452773, September 2nd, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Managerial Accounting & Legal Aspects of Business ACC/543
excellent work
Customer 452773, February 7th, 2024
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp