Essay On International Business Strategy

This essay examines and analyzes the global strategies incorporated by eBay.  eBay Inc. operates in a completely online platform.  The company’s operating segments include online marketplaces, online payments, and internet communications.

Since it’s inception eBay has become the largest online global e-commerce marketing site.  The flagship site, eBay, operates the auction marketplace.  According to eBay’s website the company has 84 million users across 39 different markets creating $60 billion in international trade value.  (eBay Inc.: A Short History) eBay also owns PayPal which operates it’s payments segment, and Skype which is the internet communications segment.  eBay, PayPal, and Skype represent the flagship brands that the company holds.( eBay Inc.  Outlines Global Business Strategy)

The company also owns several other online marketplaces that specialize in comparison shopping, event ticket reselling, apartment listing services, and classified advertising.  The key to eBay’s success in the global e-commerce market is found in the company’s international strategies, core competencies, and in it’s value chain.

Companies employ four  types of international strategies: international, multi domestic, global, and transnational.  Most companies employ some elements of each type of strategy.  (Daniels, Radebaugh, & Sullivan, 2007)  eBay employees elements of multi domestic, global, and transnational strategies both at the corporate level and within the operating units.  eBay’s multi domestic strategy takes into account the cultural and language differences in the various markets it operates in.

The global strategy is to provide a consistent platform across all markets and in the operating segments.  The marketplace and payments sites are completely interdependent.  However, the company continues to operate through the U.S. headquarters.  eBay’s transnational strategy is to provide platforms that are highly efficient in a global environment, but effective in meeting the particular needs of buyers and sellers in local markets.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
History
Don't really see any of sources I provided, but elsewise its great, thank you!
Customer 452697, May 8th, 2021
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Nursing
thank you so much
Customer 452749, June 10th, 2021
Human Resources Management (HRM)
excellent
Customer 452773, June 25th, 2023
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
10th grade English
very good
Customer 452773, March 26th, 2023
Business and administrative studies
Thanks
Customer 452773, March 3rd, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Sociology
THANK YOUUUUU
Customer 452591, March 18th, 2021
Human Resources Management (HRM)
excellent work
Customer 452773, July 3rd, 2023
Leadership Studies
excellent job as always
Customer 452773, September 2nd, 2023
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp