Distribution Strategies

Harley Davidson’s distribution strategy has been best described by the Web design and the E-commerce technique to ship the products to the end users. The dealer network functioning over the online mode has made life of consumers worth experiencing by producing vast product offerings, providing knowledge and service to all the riders of Harley. The dealer network also are placed and located at strategic points where the customer potential exists and there is access to high concentration of consumer base who are interested in the purchase. These networks help in distributing the accessories, parts, products and goods.

In its distribution program, HD also markets its promotions through dealerships with shows, marketing programs, events and public relations functions. Costco and BJs are the non dealer networks in the form of departmental stores to provide services to the customers which help in igniting the purchase spirits of the non enthusiastic users (echeat, 2005). Ans 2: LOGISTICS? The supply chain management has been a tremendous effort by Harley with respect to the market demand, design, the engineering, raw material sourcing and component identification, efficient production facilities and the best and effective distribution system.

The engineering and the product design being a technical aspect, the suppliers are been considered to be the prime deciding factors to ensure the feasibility and the engineering process. The production successfully runs on JIT (just-In-Time) model which adds on to the complexity of inventory handling, quality and the cost. While sourcing the parts the customer is always kept in mind because in certain cases the customers who aim at a HD brand wants domestic content and American production and engineering skills.

The company participates in numerous customer events to directly get connected to them which ultimately balance the competitiveness of supply chain and the consumers’ perception of the HD brand (WISCONSIN, 2007). Ans. 3: RETAIL PHYSICAL ACTIVITY? speaking of the American Eagle HD retail store to site an example, the visual merchandizing, the ambience and the strategic aesthetics and the store design attracts a huge crowd of consumer pool. This sales area store is a huge two storied glass walled which deals with the Harley Davidson motorcycles and accessories business activity.

The first floor has a beautifully displayed HD parts, components and motorcycles which catches the customers’ attention at one glance. The floor has a well equipped computerized service department along with its strategically managed inventory and warehouse dealing. The top floor/second floor is meant for relaxation which provides a pool table, comfortable couches and a huge television which keeps the customers busy with getting entertained during the process of their motorcycle servicing. Harley uses excellent lighting to empower the look of the merchandise and its appearance.

The strategy of the retail activity of HD is that since the motorcycles are dark in color, the perfect lighting with halogen lights in the store provides a great ambience. The stores are shaped by a great architecturally designed entrance which provides security and a spaced passage for easy movement (generalcontractor, 2001 & Halophane, 2008). Ans 4: COMPETITIVE ADVANTAGE? Yes, Harley Davidson has a competitive advantage over the Japanese competitors like Honda, Yamaha and BMW and none comparatively has been able to match the mystique like Harley either in terms of costs or producing quality designed motorcycles.

Its traditional and stylish designed models along with company sponsored club for HD customers created the nostalgic feeling about its elegant looks and the beauty which was not attained in the competitors strategies. The edge Harley has over its competitors is based on the strategy of building a community which HD follows by way of its contributions to charity. Adding value, extending the enterprise and the brand along with coping the Harley’s sound and the designs and the style has been the up most concern of the major competitors.

Quality in fact has taken Harley to great heights along with its production facilities and building bikes firmly based on the advance orders from the dealers and not on the forecasted market demand (Rifkin, G. 2008).


echeat. (2005) Harley-Davidson’s Marketing Strategy Overcame Competition, viewed 9th Aug, 2008 http://www. echeat. com/essay. php? t=27170 Generalcontractor. (2001) American Eagle Harley-Davidson Retail Store, viewed 9th Aug, 2008, http://www. generalcontractor. com/construction-projects/texas/corinth/american-eagle-harley-davidson.asp Halophane. (2008)

Retail Lighting Guide, viewed 9th Aug, 2008, http://www. holophane. com/hlp_library/guides/HL-2146. pdf Rifkin, G. (2008) How Harley Davidson Revs its Brand, viewed 9th Aug, 2008, http://www. strategy-business. com/press/16635507/12878 WISCONSIN. (2007) When it comes to mastering supply chains, Harley-Davidson—the iconic, Milwaukee-based motorcycle company—is among the best, WISCONSIN School of Business, viewed 9th Aug, 2008, http://www. bus. wisc. edu/grainger/harley-davidson/

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Thank you!!! I received my order in record timing.
Customer 452551, February 9th, 2021
Business and administrative studies
looks good thank you
Customer 452773, March 3rd, 2023
Thank youuuu
Customer 452729, May 30th, 2021
Customer 452591, March 18th, 2021
Human Resources Management (HRM)
excellent job
Customer 452773, June 25th, 2023
excellent job made a 93
Customer 452773, March 22nd, 2023
Human Resources Management (HRM)
Customer 452773, July 11th, 2023
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
excellent job
Customer 452773, August 12th, 2023
Human Resources Management (HRM)
Customer 452773, June 25th, 2023
Leadership Studies
awesome work as always
Customer 452773, August 19th, 2023
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp