Consumer Preference Towards Kfc

CHAPTER-V FINDINGS SUGGESTIONS AND CONCLUSIONS Findings: This chapter is intended to summarize the findings of the analysis. The following have been observed in this study. Findings of simple percentage analysis * Majority of the respondents are male. * Majority of the respondents are unmarried. * Majority of the respondents are degree/diploma. * Majority of the respondents are student. * Majority of the person belong to the income group of less than Rs. 15000. * Majority of the person belong to the age group of 21-30 years. * Majority of the person are from single family. * The majority of the respondentsare from family having 2-4 members. The majorityof respondents know KFC by friends. * The majority of the respondents prefer KFC for taste. * The majority of the respondents are visiting KFC once a month. * The majority of the respondentsprefer chicken in KFC. * The majority of the respondents are went KFC with friends and collegeous. * The majority of the respondents are feel it lies on a main road. * The majority of the respondents are feelingthe price in KFC is very expensive. * The majority of the respondents feel the quantity provided by them is enough for their needs * The majority of the respondents are satisfied about customer services in KFC. The majority of the respondents feelthe hygiene quality in KFC is average. * The majority of the respondents feel the KFC food is good. * The majority of the respondents feel the KFC focus its image towards students. * The majority of the respondents feel that category added to KFC food became healthier is vegetables/fruits. * The majority of the respondents feel the dairy/proteins added to current KFC food is little. * The majority of the respondents feel the packaging of food products in KFC is safe. Suggestions: On the basis of the result of the study and oral discussions held with the customers, the following suggestions are made.

KFC is one of the emerging chicken restaurants which is at a peak in our city but not all the income group people to afford it, so many fell that the price of the varieties in KFC is very high, which if reduced can be afforded also by the middle and the lower income group people. KFC is getting a good name and fame all over the world but a very familiar complaint that is emerging even now is that, they feel that the quantity i. e, the content of the dish is very less, it would be better if they provide with a little more quantity at the same rate.

There has also been as issue that, it will be better if the KFC restaurant can start with home delivery which will be very useful specially for kids and the old age people. KFC can look forward in opening many retail outlets in feasible areas so that everyone in and around the city can enjoy the ‘its finger licking good’. KFC is only providing with chicken, which is a junk food. Thegeneration these days arefacing a lot of health hazards, so it would be better if they also give health and hygienic food so that this will this will also be a good source of profit as well as a good name. t can also increase the variety of dishes to attract the customers. Conclusion: From the study it is clear that, niche marketing an upcoming concept in India has taken up its place which can be easily studied from KFC which is a niche market. KFC has a good product as far as chicken items are concerned. But they have to increase other varieties to attract customers. And they must target the children, and one more aspect for KFC is that it must also reduce their prices to compete their competitors like McDonald, Dominos and Pizza Hut. The consumer continues to have many choices when it comes to fast food restaurants.