Compare Growth Strategies between Wal-Mart and McDonald’s
Wal-Mart’s strategies are similar to McDonald’s during early 2000. It seeks to dominate the industry by opening new stores not only in the United States but even in Asia and European countries. It also adopts an aggressive strategy and focuses on becoming bigger. In its more than 40 years of corporate existence, Wal-Mart has accomplished so many things and controlled 20% of dry grocery, 29% of nonfood grocery, 30% of health and beauty, and 45% of general merchandise sales. Recently, however, its growth has slowed down compared to the past years.
On the other hand, McDonald’s has learned from its past mistakes. It no longer seeks to become bigger but it seeks to become better. Conclusion Based on the strategic choices McDonald’s has made in the past years and its ability to innovate and adjust to the needs of its customers, McDonald’s will continue to become a success in the business. It knows how to take advantage of its strength and remains firm to its commitment to provide the best service to its customers. It has recently entered into the coffee business and collided head-on with an established brand and won the battle. While the public continues to search for a healthier alternative to their food choices McDonald’s has come up with a healthier alternative. For these reasons, McDonald’s will continue to succeed and grow as a business organization.
Reference
- Arndt, Michael.”Knock Knock, It’s Your Big Mac”.BusinessWeek. Retrieved 28 May 2009 from http://www.Businessweek.com/magazine/content/07_30/b4043062.
- Bergen, Kathy. “Franchisees attack McDonald’s for the overexpanding chain. Chicago Tribune. 1997. Retrieved 28 November 2008, from http://www.mcspotlight.org/media/press/chictrib_22may97.
- Bianco, Anthony. Wal-Mart’s Midlife Crisis. BusinessWeek. 2008. Retrieved 28 May 2008, from http://www. Businessweek. com/magazine/content/07_18/b4032001. McDonald’s Corp.: Historical Prices.Yahoo Finance.
- Retrieved 28 May 2009 from http://finance. yahoo. com/q/hp? s=MCD
