Case study – Intel

Craig Barrett, appointed executive vice president in January 1990, believes that “the world changes and the centre of gravity shifts. We need to shift with it”. Intel recognizes the need for continually analyzing and reviewing its strategies in order to meet the changes and challenges that come from the external environments so as to meet the stakeholders’ expectations. Intel strives for business renewal and revitalization as a way of dealing effectively with the Impact of the Information society on today’s dynamic industry.

Therefore, Intel Is an Innovation-driven organization that strongly believes that competitive advantage can be achieved by choosing the right option at the right time so as to create value to Intel’s key stakeholders: Its customers.