Business Research Methods Summary

Objectives1.1Recognize a situation, problem, issue, or opportunity that needs addressing. 1.2Determine the significance, scope, magnitude, and feasibility of finding a solution to the situation, problem, issue, or opportunity. 1.3Identify ethical issues involved in business research.

1.4 Describe the business research process.
ReadingRead Ch. 1 of Business Research Methods.

Read Ch. 2 of Business Research Methods.
Read Ch. 3 of Business Research Methods
Read Ch. 4 of Business Research Methods.
Participation & Discussion QuestionsParticipate in class discussion 4 out of 7 days in a week. & Respond to weekly discussion questions. Nongraded Activities and Preparation
Resource: Business Research Methods
Review the “Bringing Research to Life” sections of Ch. 1 & 3 of Business Research Methods.

Respond to the following:

•What evidence is presented that shows effort was made to understand the management dilemma? •Identify and classify all of the variables in the U.S. Army’s dud shell research. •What was Myra’s hypothesis for the U.S. Army’s dud shell research? What was the U.S. Army’s hypothesis? Nongraded Activities and PreparationResource: Business Research Methods Review Exhibit 4.1, “The Research Process,” in Ch. 4 of Business Research Methods.

Find a case study of a research example in which a clear statement of the management dilemma leads to a precise and actionable research.

Explain the management dilemma, the management question, and the research question(s).

Answer the following questions:

•Why did you consider the research to be actionable?
•Was the business research process followed in its entirety?

Individual

Current Events in Business ResearchWrite a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines.

Week Two: The Purpose of Business Research

Details

Objectives2.1State the purpose of the business research.
2.2Develop appropriate research questions and hypotheses.
2.3Identify dependent and independent variables in business research. ReadingRead Ch. 5 of Business Research Methods.
Read Ch. 6 of Business Research Methods.
Read Ch. 11 of Business Research Methods.
Review Ch. 3 of Business Research Methods.

ParticipationParticipate in class discussion 4 out of 7 days in a week. & Respond to weekly discussion questions.

Nongraded Activities and Preparation

App DevelopmentIt is estimated that it costs approximately $55,000 to generate an application (app) for the Apple® iPhone® mobile digital device. Just offering an app is not a guarantee of success. The most successful apps are sold as downloads and they offer functional value. In addition, Apple takes weeks to review an app.

Based on this information, answer the following questions:

•If you worked for Apple, what research would you want see in a proposal to approve a new app for the iPod® mobile digital device? Why? •What research would not be appropriate? Why?

Individual

Business Research EthicsResources: The University Library or the Electronic Reserve Readings Find an article using the University Library or in the Electronic Reserve Readings that discusses unethical business research conduct that has resulted in individuals or a firm being convicted, or at least tried for, this conduct. Some examples include the following:

•Asking inappropriate questions
•Skewing research results
•Failing to maintain participants’ confidential information •Using participant information for unintended purposes such as selling goods or services Summarize the article you researched.

Write a 750-word paper in which you address the following questions: •What unethical research behavior was involved?

•Who were the injured parties?
•How has the unethical behavior affected the organization, the individual, and society? •How could the unethical behavior be avoided or resolved? Format your paper consistent with APA guidelines.

Learning Team ReflectionCollaborate with your learning team to discuss the previous week’s objectives. Discuss how you can apply them to a business setting or situation.