Business plan of chocolate industry

Chocolate is a processed delicacy made from the beans of the cocoa tree. The cocoa tree, native to the tropical Amazonian forests, is an evergreen tree of the cola family. Chocolate is a mixture of roasted cocoa, cocoa butter, and very fine sugar. Unsweetened (or bitter) chocolate is available in squares and is the natural rich chocolate ground from the cocoa beans. It has a full-bodied flavor and is ideal for baking and cooking. Sweetened chocolate with various other ingredients are also increasingly available.

Pure chocolate bars contain more than 60% cocoa. The only ingredients in a good chocolate bar are: Cocoa paste, sugar, cocoa butter and milk. Depending on the ingredients can be distinguished by the following types of chocolates, with addition, without addition, with filler, for diabetics and white. Chocolate without additions is made from cocoa powder, sugar and cocoa butter. Chocolate with additions is made from cocoa powder, sugar and cocoa butter and different flavor components, such as milk, nuts, fruits, coffee and alcohol etc.

White chocolate is formed from a mixture of sugar, cocoa butter, and milk solids, although its texture is similar to milk and dark chocolate, it does not contain any cocoa solids, thus not officially qualifying as chocolate. Lester’s is a manufacturer of authentic Chocolate. Our products will be positioned at the high end of the market in terms of quality. We are a new entrant to the Chocolate manufacturing industry. But, we expect to grow into a business that has a broader appeal. Lester’s has several objectives that it will achieve within the next three years. The first is a formidable increase in sales by 2010.

Lester’s would also like gross margins to be above 55%. Lester’s also hopes to increase the number of outlets in the coming years. Lastly, we aim to become known as the premier Chocolate producer in Malaysia with an ever-expanding geographic distribution area. Lester’s plans to introduce two main lines of products. The flagship product is our premium chocolate that would be known for its uniqueness and quality ingredients. It will be introduced targeting the high end market with no compromise on quality and extra efforts in bringing in superior taste experience.

While there are many competitors at the mid price point, both local and international, there are few direct competitors at Lester’s low price and high price point. This is quite advantageous for Lester’s, providing us with additional breathing room to establish ourselves at the premier brand of Chocolate producer in Malaysia. Lester’s will reach profitability and forecast a modest net profit in three years. The commensurate profit margin will be achieved from sales. The financials within the plan further reinforce the exciting nature of this business. Current situation

Basic corporate info Lester’s SDN BHD is going to be a young and growing Malaysian company once it is established. We are entirely focused on production of high quality chocolate for Malaysia. The management team has a long experience of working in chocolate industry. One day they decided to join hands and form a good chocolate manufacturing company. That is when we came up with the idea of launching Lester’s. Our main office is located in Kuala Lumpur, Malaysia. We are planning to operate on 100,000 square feet factory premises at Bukit Angkat, Cheras, and Selangor.

We are going to produce a large assortment of chocolate products. We plan to offer about 130 different types and flavors of chocolates, such as plain chocolate, bar chocolate, mini chocolate, gift packs etc. Special attention will be given to our premium chocolate produced from high-end quality ingredients and in special conditions. Services that we’ll be providing will include making, supply and maintenance of chocolate products. Our shops will offer retail and wholesale. Delivery could be requested for wholesale purchases. Also, we’ll be selling our products through retail chains such as, Carrefour, Jasco etc.

We are going to distribute our products in Malaysia, Singapore, Dubai and few Middle East countries as well. Our distribution outlets/offices will be located in major cities of Malaysia like Kuala Lumpur, Putra Jaya, Malacca and Johor Bauru. We hope to satisfy every customer’s demand and keep their faith in us. Core Competencies The main goal of our company is to produce top quality products at reasonable price. Bearing it in mind we can figure out our competitive benefits as follows. Malaysia is the third wealthiest country in Southeast Asia with a population of around 25 million people.

About 61% of its population makes up the middle to upper income group of consumers. The Malaysian economy has a firm foundation in a mixed economy that comprises strong manufacturing, service and agricultural sectors. Malaysia’s annual growth rate was 7. 1 % in 2004 and the expected growth rate for 2005 is 6 %. In 2004 the GDI per capita was USD 4,500. Market Analysis Market Size Agriculture is still an important sector in the Malaysian economy. Even though its share of the GDP is falling as the country develops, agriculture still accounts for approximately 9% of the GDP.

The food processing companies range from small family-owned businesses to large companies, which are listed on the Kuala Lumpur Stock Exchange or operate as subsidiaries of foreign or multinational companies. Most of the companies serve much localized markets, while a few medium to large companies dominate the market on a nationwide basis. The small local companies account for 64% of the total number of companies, where only 5% are multinational companies. The average size of the food processing companies is close to 40 employees.

The industry is very dynamic and the major industries include the production of refined sugar, wheat flour and baked products, non-alcoholic beverages, edible oil, dairy products, confectionery and snacks, fish and seafood products, beer, canned pineapple, and processed meat. The dominant sector is oils and fats, reflecting the importance of palm oil processing, where Malaysia is the world leader with 50% of output and 60% of export. In 2003 the Malaysian exports of vegetable oil products were close to USD 4. 48 billion. Market Structure The food production in Malaysia is relatively small compared to other countries in the region.

Today the country is dependent on import of both processed food and several agricultural raw materials. Labor shortages and run-down machinery has been factors preventing substantial development in the industry. But the government wants the industry to develop and is willing to support such development with financial resources. Some of the major food processing companies in Malaysia include Nestli?? , Fraser & Neave, Yeo Hiap Seng, Mamee-Double Decker, Lam Soon Berhad, and A. Clouet & Co. Another foreign group expanding its businesses is Groupe Danone, locally known as Britannia Brands (Malaysia) Sdn. Bhd.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
excellent work
Customer 452773, October 6th, 2023
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
Business and administrative studies
Excellent work ,always done early
Customer 452773, February 21st, 2023
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Business and administrative studies
Customer 452773, March 3rd, 2023
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Leadership Studies
excellent job
Customer 452773, August 3rd, 2023
Looks great and appreciate the help.
Customer 452675, April 26th, 2021
Business and administrative studies
Excellent job
Customer 452773, March 9th, 2023
10th grade English
very good
Customer 452773, March 26th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp