Business in the late 1980s and 1990s

In the world of retailers, Marks & Spencer is one of the UK’s leading retailers of foods, clothing, homeware and financial services. It operates over 450 stores throughout the UK, and has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries. However, Jobber pointed out that the company’s progress has not always been easy. (Jobber, 2004) Therefore, this research aims to analyze how Marks and Spencer revived from their downturn in the late 1980s and 1990s by using some marketing strategies to improve their provision of goods and services in order to acquire customers’ satisfaction.

The problems of Marks ; Spencer in the past (1980s – 1990s) In fact, during the 1980s and 1990s, Marks ; Spencer was confronted with a decline in levels of sales and profit margins because of many factors. Customers complained that purchasing goods at Marks ; Spencer was not value for money because the company did not provide high quality products, particularly, lingerie which always lost its shape after washing. Marks ; Spencer’s customers also blamed the company for food prices which were quite high while the food quality was the same as that of other retailers.

As for the financial services, there were lots of dissatisfied customers because of the charges for services. Finally, to all these problems, store location seemed to be a main problem. There was a shortage of suitable and reasonable parking because most stores were located in cities or town centers and so shoppers find access difficult. solution Jobber noted that not so long ago, Marks & Spencer dramatically improved their profit margins and market share by improving quality of food and clothes, advertising to promote products and investment in hiring lots of people with experience to develop the company’s potential.

(Jobber: 2004) In fact, Marks ; Spencer recovered from the hardship not only because of the internal factors as mentioned above but also the result of economic factors nowadays. People have got wealthier and overall the UK economy is better than in the past. This encourages the high range market, the wealthy people, to purchase in Marks ; Spencer as well because Mark ; Spencer’s products are quite expensive compare with other retailers. However, this research project will analyze only the internal problems, as the internal problems have more influenced to the achievement of the company.

This section will be concerned about the area of Marks & Spencer and how they have revived from their recession. Smith Barney, an economist, stated that Marks & Spencer was the sixth largest food retailer in the UK. They are completely concerned about hygienic food handling and sanitation in order to keep the level of customers’ satisfaction. (Barney, 1998). Obviously, the customers’ satisfaction can be supported by an interview conducted by Guardian Unlimited which pointed out that people prefer to purchase food at Marks & Spencer. Julian Clary, student, is one of the sample indicate that she loves breakfast.

She has an organic orange-infused granola from Mark & Spencer, sprinkled with blueberries because it is very fresh, natural food and healthy prepared. (Eva, 2007) Goldenberg, Scientific Advisor of Marks & Spencer between 1972 and 1985, also confirmed in his autobiography that working at Marks & Spencer made him realize how Marks & Spencer cared about customers’ health. (Goldenberg, 2000: pp. 101). The market position can be supported by the sale in Marks ; Spencer website which stated that there was 4. 3% of market share, total sales volume in the UK. They emphasized that ‘Eat Well’, organic food accounted for 30% of food sales.

(www. marksandspencer. com). In addition, Fernie et. al. also supported this point in his book that Marks ; Spencer had the biggest market share for organic food. (Fernie et. al. , 2003) As Comfort, Hilier and Jones pointed out in their research that it was virtually large window display proclaimed that at the Marks ; Spencer stores “Every Simple cook dish is completely additive free- that means no E-numbers, stabilizer, preservatives, colors, flavoring or sweeteners. ” (Comfort, Hilier and Jones, 2006). Thus, it might be said that Marks ; Spencer food product could meet customers’ requirement because of quality and hygiene.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Customer 452591, March 18th, 2021
Business and administrative studies
excellent work
Customer 452773, March 12th, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Business and administrative studies
Excellent job
Customer 452773, March 9th, 2023
Great job
Customer 452773, February 13th, 2023
Thank youuuu
Customer 452729, May 30th, 2021
Business and administrative studies
Customer 452773, February 23rd, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes



eskişehir eskort



eskişehir eskort

Live ChatWhatsApp