Best Skin Care Products for Women in Their 50’s

AGODI CHIOMA Page 15, Allure Vanguard October 7th Edition, compiled by Davina Ayodele http://issuu. com/vanguardngr/docs/07102012 allure/1 TITLE: Best skin care products for women in their 50’s The purpose of this report is to identify how the writer uses the marketing mix and the 4p’s to attract their specific target market. Whether you are young or old, skin care is an important part of caring for your body. It’s no wonder that skin care companies spend much time coming up with formulations designed to reach diverse markets. There are specific products for various age groups, skin types, life styles and budgets.

To effectively market a skin care line, marketers must cover some key areas. Our primarily focus on this analysis would be on skin care products for women in their 50’s. The writer of the article has been able to identify and understand the market needs of women in their 50’s, thus providing products that offer anti-aging treatment. Knowing your market is necessary as you market your skin care products, thoroughly research those customer’s to help you identify the type of ingredients you need to include in your products to help improve aged skin.

With knowledge of the market, you can discover where your target customers are, their budgets, ingredients that are important to them and where they get their information’s about anti – aging products. Taking a deeper look at the article using the different concepts of marketing, the writer has been able to understand and identify customer issues; “our skin loses elasticity and the constant pull of gravity weight against us, and this affects the decline in estrogen levels”.

The writer further went on to explain that “we could opt for a face lift with a nip and tuck or maybe a BOTOX injection; these treatments are costly and needs maintenance several times a year”. Satisfying a customer’s need should be relatively affordable and reachable to the masses. In other to balance the benefits of the best skin care products with the cost of the face lift, the writer came up with options of affordable anti – aging cream such as life cell, murad resurgence, oil of olay, simone france anti – aging formula, trivectin SD. These creams are more economical and give women the benefit to age gracefully. Marketing is simply about balancing benefits and costs. The face lift would satisfy small markets at a rare basis, but the aging cream would have larger markets for it because it’s easily affordable and reachable. It can be seen that differences do exist between a face life and an aging cream, this can be seen in the marketing variables which are the basis of segmentation such as income and geographic values.

In a competitive market, the anti – aging cream has been able to identify the target market segments in other to be at the cutting edge. Differences between the two products are evident with respect to product, place, price and promotion. Face lift relies heavily on price, anti – aging cream relies on the success to satisfy customer’s needs, thereby performing same function as face lift in a different concept at a lower cost.