Assignment Front Sheet Marketing Principles

Table of contents


This assignment gives learners the opportunity to apply the key principles of racketing.

The assignment looks at definitions of marketing and what is meant by marketing orientation and marketing process. Learners consider the use of environmental analysis in marketing and carry out the micro and macro analysis. They also investigate the importance of market segmentation, buyer behavior and positioning. The assignment also looks at the elements of both the original and extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion rent.

Scenario One

Assuming you are the Marketing Manager of an organization with which you are familiar and at a meeting with the Marketing Director, you were informed that the Managing Director of the organization has tasked the Marketing department to bring awareness to the employees on Marketing principles. The Marketing Director asked you to write a report addressing all issues at task 1, 2 and 3. Your Assignment requires you to produce a business report addressed to the Marketing Director of your chosen organization.

  • Explain the various elements of the marketing process
  • You are required to consider the following in formulating you answer: Market audit, integrated marketing, environmental analysis, SOOT analysis, marketing objectives
  • Evaluate the benefits and costs of marketing oriented organization that you are familiar with. You are required to consider the following in formulating you answer: Desired quality, service and customer care, relationship marketing, customer retention, customer profitability, costs of too narrow marketing positioning.

Learning Outcome

  • Be able to use the concepts of segmentation, targeting and positioning 2.
  • Show macro and micro environmental factors which influence marketing decisions in your chosen organization You are required to consider the following in formulating you answer:
  • Macro: environmental scanning, political, legal, economic, socio-cultural, ecological and technological factors , micro: stakeholders, direct and indirect competitors, Porter’s five forces)
  • Propose segmentation criteria to be used for products/services in different markets for your chosen organization. You are required to consider the following in formulating you answer:: geographic, demographic, cryptographic and behavioral, evaluation of segments 2.
  • And propose new positioning for the product/service. You are required to consider the following in formulating you answer: Undifferentiated, (mass) marketing, differentiated (segmented marketing), concentrated (niche) marketing and Micromanaging-( local or individual marketing). Company resources, product variability, product life cycle, market variability competitors marketing strategies.
  • Positioning definition and meaning, influence over marketing mix factors, value positioning, and positioning statement
  • Demonstrate how buyer behavior affects marketing activities in different buying situations You are required to consider the allowing in formulating you answer: Environmental influences, personal variables- demographic, sociological, psychological, motivation, social factors, physiological stimuli, attitudes, other lifestyle and life cycle variables, consumer and organizational buying
  • Be able to use marketing mix in different contexts 4. Plan marketing mixes for two different segments in consumer markets You are required to consider the following in formulating you answer: Product, place, price, promotion and the 3 soft As-people, processes and physical evidence.

Scenario Two

As a newly appointed marketing manager of your organization you are tasked to convince the board to increase the marketing budget for 2012 in this difficult economic period.

You are asked to deliver a 15 minutes power point presentation to members of the Board on the 7th February 2012. Your presentation should consist of 12-15 slides (excluding references and appendices).

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Thank you for your hard work and help.
Customer 452773, February 13th, 2023
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Customer 452591, March 18th, 2021
10th grade English
very good
Customer 452773, March 26th, 2023
Business and administrative studies
excellent job! got an A, thank you
Customer 452773, May 24th, 2023
Business and administrative studies
excellent work
Customer 452773, March 12th, 2023
Customer 452773, March 15th, 2024
excellent job made a 93
Customer 452773, March 22nd, 2023
Business and administrative studies
Customer 452773, February 23rd, 2023
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Leadership Studies
excellent job
Customer 452773, August 26th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp