Are You Running a Tech Company or a Tech-Enabled One?

Table of contents

Think you’re running a tech company? Maybe not. You might actually be running a tech-enabled company. So what’s the difference, and why does it matter?


We’ll get to “why” in a bit. But first, the difference might just come down to this: clothes that fit versus a style that fits.

Hear me out: Consider . This London-based startup can run you through a 3D body scanner that records your measurements and turns a host of online clothing retailers into virtual dressing rooms.

You want clothes that fit? built tech tools to help. And, because of that, it’s a tech company.

On the other hand,  can find you clothes, but the website’s promise goes beyond that by linking customers to stylists who can help create the look they’re seeking. It’s a website with a personal touch behind it. This is a tech-enabled company.

Co-founder : “An algorithm alone could not produce the service our customers deserve,” he’s said. “Our use of technology is centered on the idea of helping the human interaction, not replacing it.”

Wear the right clothes.

Clearly, Middleton is comfortable in his own skin — or, in this case, his own clothing. He’s dressed his company up by making it tech-enabled, but it’s not a tech company. This is an important distinction because the two are very different animals. Success for one looks different from success for the other.

Tech-enabled companies are hotter than ever, and . A survey of CEOs found that  prioritized investments in tech to help with customer engagement, 32 percent prioritized digital marketing and 28 percent categorized business analytics as their top investment priority.

That’s the “why” we touched on earlier.

These issues extend beyond the United States; China’s feeling the boom, too. Last year,  that country’s “old economy” stalwarts to be suffering, while newer, tech-enabled businesses leveraging the internet, social media and mobile devices were seen as thriving.

Note the word “leveraging.” Tech-enabled companies aren’t building the internet, mobile devices or social media platforms; they’re using those technologies. Tech companies build the hardware, software, algorithms and platforms. They have armies of developers gulping energy drinks and coding their little hearts out.

Tech-enabled companies use the tools those coders create to enhance their core businesses, and they measure success differently. An ecommerce company — by definition, tech-enabled — cares about measuring traffic, purchase rates and other ROI indicators. The tech company that built the ecommerce platform succeeds if the platform scales quickly, takes no time to update and generally makes life easier.


Make technology your servant (instead of, well, you know).

Embrace the fact that yours is a tech-enabled company. The economy loves you right now, and — let’s face it — the human brain has a lot left to offer beyond what algorithms and lines of code can produce. Here’s what I mean:

First, acknowledge that tech doesn’t create results — people do. I run a tech-enabled marketing agency that uses Facebook Ads and digital media to boost our clients’ campaigns. We outperform the average agency’s ROI on this platform by 300 percent.

Why? Because we’re not leaning entirely on Facebook algorithms. We lean on our staff because technology doesn’t optimize — people do.

That’s reflected  that small- and medium-sized businesses value technology but don’t always use it. For example, only 30 percent of those surveyed said they’d adopted new tech such as cloud computing. They may watch the trends, but they’re wary of the value.

So, yes, use technology, but make sure you’re actually making improvements with it. Don’t just throw tech at a problem.

Second, when you use tech as your servant, vet multiple technologies for the same solution. We manage projects, a lot of them. We tried  but found that it didn’t fit our way of working because it was rooted in an overall project approach rather than one tracking individual tasks. So we decided to look elsewhere. We landed on  and found that it fit our task-oriented approach better.

Another example:  is the darling of the “corporate social networking” space, providing internal communications tools to teams on desktop and mobile. It rocketed to  and has been valued at $1 billion. But it’s not the only game in town.

Competitors such as  and  provide other features and functionality that may fit your team’s needs better — such as the ability to switch to voice or video communication, as Cisco’s  can do.

Finally, as you should do when you’re doing Pilates, focus on your core. That means your core products and core values. We see too many tech-enabled companies weighing themselves down with huge development teams or a ton of software that has nothing to do with their core product offerings or services.

A giant company such as General Electric, which has taken to advertising job opportunities for developers, may have the overhead  as it builds sensors on turbines and streets and makes other such innovations.

But that’s not the case for startups or small businesses, which must be lean and nimble, relying on technology but not diluting the company’s mission by focusing on it too much.


The message here? Love technology, of course. Use it. Value it. Make it yours in the service of your products. Just don’t elevate it beyond its station to a position of royalty within your company — or you may find that the emperor has no clothes.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Human Resources Management (HRM)
excellent, great job
Customer 452773, June 19th, 2023
Business Studies
Thank you very much for a good job done and a quick turn around time.
Customer 452615, March 31st, 2021
The support team was late responding , my paper was late because the support team didn't respond in a timely manner. The writer of the paper finally got it right but seems there was a problem getting the revisioin to me.
Customer 452773, April 7th, 2024
English 101
IThank you
Customer 452631, April 6th, 2021
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
Human Resources Management (HRM)
Customer 452773, June 25th, 2023
Great job
Customer 452773, February 13th, 2023
excellent work
Customer 452773, March 1st, 2024
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
Human Resources Management (HRM)
excellent job
Customer 452773, July 17th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp