Analysing Adverts – Maybelline

The picture of the person in the advert is a young lady, probably around her early 20’s. She has a clear complexion, neat eyebrows, wide brown eyes, straight white teeth and nice shiny lips with the product on. The product being sold is “Fruity Jelly lip gloss”. The expression on her face looks happy and pleased. Her eyes are looking to the side towards the logo of the product which draws more attention to it.

The lady in the adverts names is Josie Maron; I’ve seen her in quite a few magazines for Maybelline so she is probably the lip model for that company. Her eyes are bright to show the excitement for the new product. You wouldn’t know where the place is set because the background is white; this makes it look clear and doesn’t make it look too busy. Also in the background the different flavors are dotted around with the colour of what the gloss will be for that flavor. These are there just to show you what flavors these fruity jelly lip glosses come in.

The lady is wearing a light pink top and her make- up is done in pale pinky colours apart from her lips are shiny and quite a bright pink. The product is based around the center. This is to draw your eyes to it because if you look at a sheet of paper, the first thing you look at it the center. The visual techniques involve photography because of the young lady in the picture and the actual product – “Fruity Jelly lip gloss”.

It also uses graphics by having a picture of a strawberry on the right of the page. It is a still image and doesn’t have any moving objects. The advert uses colour, most of the colour used are quite pale colours. There are quite a lot of pinks on the advert, this is probably to create a girly effect because it is known that most girls like pink and it’s a very girly colour like blue is meant to be a boyish colour. The colours have been used to make it clear what the product is and they have set it out to not be too busy and it looks clean.

It uses a lot of adjectives like ‘delicious’, ‘sweet’. These words make the lip gloss sound more exciting and will make you want to buy it. When they say ‘delicious’, this means tastes nice so people might buy it because they like lip glosses that taste nice and have a hint of colour. It also uses alliteration, ‘fruity flavor’. This is to make them words stick in your mind. It also makes it fun to read, bit of a tongue twister. It uses a hyperbole, it is, ‘get fruity’. This is like a slogan for this advert because they’ve got it in quite bold. It’s telling you to get fruity but the lip gloss won’t really change you. It’s an order rather then a suggestion, it’s telling you to get fruity and buy the lip gloss, not just asking you to.

It uses emotional appeal by putting a picture of a lady on it with a big smile on her face. She looks delighted to be wearing the lip gloss and her eyes look in amazement towards the name of the product/product logo. The mise-en-scene includes the picture of the lady with a happy expression on her face, her hair is tied back, and this is probably to take the attention away from it because it’s her face they want us to see.

The positioning of the face is to the left of the page and half her head is shown. They include all the ladies lips because the product being sold is on her lips. The ladies head is big in relation to the product and everything else on the page; this is to make them stand out on the page. The picture of the product is in actual size so you can get an idea of how big it actually is, so you can see if its fits in your bag etc. The woman in the picture is well known so this could help sell the product because some people use celebrity endorsement. Maybelline is a well know company and this will help it sell. The jingle ‘maybe she’s born with it. Maybe its Maybelline’, this is known and has a ring to it. It uses repetition of the word maybe and it’s even the first part of Maybelline.

The jingle uses repetition to make people remember it and then they’ll buy the product. The lighting is done in high key and uses very basic colours. The person’s lips on the advert are done in bright pink to make them stand out more then anything else on it. The background is done in white and everything else is coloured, this is to make everything clear and to make it not look busy. The visual techniques used are graphics and photography. They have a real image/photo of the lady, then they have what the product looks like in real life and actual size but then they have a graphic of a strawberry. The strawberry looks although it’s off a computer, so does the product logo and the company logo.

The shot used is close-up; this is used on the face so you can see what the lip gloss looks like on your lips. You might see this advert pm the back of a magazine. This advert doesn’t really tell you a story but it tells you to buy the lip gloss. The overall message given is if you buy this product you’ll get fruity! It uses a stereo type of girls liking pink because the advert has a lot of pink on to attract girly girls. The ideas given by this advert are your lifestyle will change and you’ll have fruity glossy lips. The advert suggests this but it doesn’t mean your lips will necessarily look like they do on the model. Overall I think I like this advert and it uses lots of good techniques. Through seeing this advert I would probably go and buy this lip gloss, mostly because it’s a well known make and it’s known as a good make and it looks nice. It’s also nice and small so you can fit it in your pocket etc.

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