About Marketing Blockbuster
Blockbuster is an entity in operation of varied websites which are aimed at protecting individuals work from external piracy. Its administration follows a responsive schedule of administrative activities through which it can provide its service to its customers in the most efficient manner. Service is organized through the online, where personal information is collected for the processing of such protection to piracy of materials from its users. In all its activities it exercises high marketing orientations for its services to its current user and even non-user.
Strengths
By the nature of its activities, its services are offered for the protection of piracy in people’s production and works. Firstly, this is an adaptive feature with Blockbuster, where it can even capture many users in respect to the current problem in piracy of copyrighted work and other materials. Piracy has been voiced as a global problem, which has called for many sanctions, laws and regulations for the protection of individuals work. There have been many attempts by many governments in order to control the state of piracy among productions. To Blockbuster, they attempt to formulate a strategy that works to protect piracy in productions have had it get many customers who try to seek refuge in their work against piracy.
Either, it has a diversified plane of the customers that it serves in which case, Blockbuster serves varied discipline of materials against piracy. Through this, it can thus reach many varied character traits and customers work productions
Block duster has wide spread website advertisements that captures many customers. Such a method helps to reach many customers.
Weaknesses
The organizational structure of service to customers consists of a system of broad requirements where it has to collect wide range personal information from its customers. Such system has been composed of too informal and bureaucratic requirements that only work to outweigh the strengths born to its customers. Either, the exercise of joining the organization by the customers has also been too expensive in terms costs.
This problem has even led to failure by most interested parties to join the system for their services. The system also addresses on specific requirements for the customers to join it, where some specific requirements to the work under protection is required. This has worked to outweigh most of the customers to joining the system.
Opportunities
Due to its varied nature of its operations, Blockbuster has the potential of expanding and even reaching many people. Its operation is based on voluntary basis where any interested individual can join the organization. It’s highly non discriminative in terms of geographical, ethnic or even racial grounds. With this modality, it invites all interested people who can join their service provision.
Either, its operations are done online which reduces the effect of distance barrier for people in receiving their services. It can therefore attract many people through more online administration. Due to the expanding nature of protection to materials in the globe, Blockbuster have a broad arena of expanded horizons in giving services to its customers who are highly in an attempted to seek protection of their work against piracy. (McConnell, 2004)
Threats
Its high administrative requirements for personal material which is too inefficient to the people may bring a high competition issues by its competitors which may finally lead to them being outweighed. Either, the general administration policies seek to reduce the interest of its customers from joining the organization in the complaint of bureaucratic requirements for customer’s service. Either, selectivity to material under protection results to a reduced interest by making people in joining it to complain of their inability to meet the requirements for their admission.
Marketing strategies
Blockbuster marketing consists of varied modalities that are aimed at improving its marketing system. A coordinated marketing strategies approach enables it to prevail in the market, which is full of other competitors.
Perhaps the most evident marketing strategy attribute with Blockbuster is its decentralized positioning. Unlike other firms which work only within a limited radius of customers’ service, Blockbuster uses online system to reach its customers. This is a strategy that seeks to lower distance inefficiencies for services to customers.
For Blockbuster, perhaps its biggest success comes from the nature of tits activities branding. It is known to be a service provider in relation to provision of protection on piracy to peoples work. With its services brand category, the organization attracts many customers who seek such services. Either, piracy evident in a broad range of production works helps the organization to reach many customers.
In order to capture the interest of many customers, Blockbuster has used an attractive package in pricing its services. Its price is relatively low and varies substantially to the work under piracy protection. Generally, Blockbuster has used a low price cost for its services which even makes it to compete with its competitors in the market. Due to its high turnover, it has even increased in expansion over the past two years.
Blockbuster offers a broad range of piracy protection services to its customers. Such works are copyrighted material, electronic digital work and different patent righted works. The nature of its services is both on small and large scale service provisions which ensure that, it serves all the possible customers in the market. Such service is strictly devised to be online to secure different market efficiencies and economies. This is perhaps a good market strategy that helps it to reach its customers easily.
Perhaps the greatest marketing strategy that is evident with Blockbuster is its dynamic placement of it operational centers. It consists of online provision of piracy protection service to its customers. Such method of service provision is non-discriminatory to the distances and thus customers can be served from varied places. This decentralized marketing system helps it capture more customers. (Smith, 1997, p.112)
It uses various promotion strategies to expand its catchments area; firstly, it has developed a broad internet advertisement that seeks to reach many people at different places. Internet advertising is indiscriminative to place and other advertising inefficiencies. Such methods help to capture many customers at cheap cash.
Above internet advertising, Blockbuster has administered a personal selling strategy where it has employed its agents who personally visit customers at different point. Such agency system helps even to improve on the firms’ popularity to those who may not be aware. Above general sales, the agents help to sale on the business stakeholder ship of the firm.
The organization has engaged in diverse various promotions on its products. It has offered cost advantages to huge customers who are offered with price reductions and other after sale services. Other cost efficient allowances are given to new members. Other promotions services are free offers on purchase of some service in regard to service offered or even time frame aspect. (Smith, 1997, p.59)
Above all, the promotion behavior has high sense of public relations to its customers. Its administrative layout is designed to provide the highest customer relations that ensure developed interest by the customers to the firm’s services. The frame of administrative structure focuses on ensuring the high customers satisfaction above efficiency and low cost of service.
References
- Smith, G. (1997) The Oxford History of World Cinema. Oxford: Oxford University Press
- McConnell, A (2004) Making Wal-Mart Pretty: Trademarks and Aesthetic Restrictions on Big Box Retailers. Duke Law Journal, vol. 53
