A PR plan for ageless

The plastic industry has been growing over the years and has gained much popularity especially in the cosmetic surgery where the consumers, for example can undergo to have a tummy tuck, especially after giving birth.  This has been tremendous increase on the demand for plastic surgery especially among the female sex.

In the beginning or earlier onset of this practice, most people viewed plastic surgery only meant for people who have been burnt, born with birth defects, accidents trauma and hence the introduction of cosmetic surgery took a lot of time to convince the potential consumers that its for enhancement or repair of their physical body outlook.

More and more people have embraced the whole cosmetic surgery concept especially after the introduction and screening of reality shows, for example.  Extreme makeover, the Swan etc. this reality shows, has been an eye opener to the views (who are the potential clients) that it is safe and the physical results are amazing to the client/participants of the show.

In the US this industry has been becoming and other countries are following and practicing the cosmetic surgery especially in the Latin, Asian countries.  This industry has generated a lot of revenue fro the US and hence the other countries are following and what to introduce and encourage growth in the industry.

The Ageless organization plans to expand their market globally and one to the country that it has chosen is; Mexico

MEXICO

This is a large country that borders the US to the north and has a large population of over 100milion people.  The plastic surgery industry is not new to the country, because many of the locals have undergone some slight surgical procedures. For example breasts enhancement, reshaping of the nose etc.

This country is perfect for our organization because of the demand of reputable and professional plastic surgeons.  This is due to the increase of unscrupulous people who refer themselves as plastic surgeons for the sake of making money from their patients while not doing the surgery we.  There has been an increase in cases, where some consumers have undergone a cosmetic surgery.

For example tummy tucks and have ended-up with more surgical complications e.g. incomplete tummy tucks due to infection.

The public relations will focus in communicating the positive side of cosmetic surgery, for example most people assume that this industry is only meant for the rich, celebrities e.g. musicians, actress but this is not true.  The ageless will offer cosmetic surgery at affordable prices for its consumers compared to the other practitioners, hence anyone seeking for the service can be able to afford it.

The cosmetic surgery helps people to fix any birth defects or abnormalities that the potential  consumer is uncomfortable with e.g. reshaping of the nose, face lift which will be preformed incase where there is premature formation of wrinkles due to financial stress, effects of facial creams etc.

The public realtions has decided to focus their main attention of communication to the female gender.  This is because this the largest and willing consumer who opt for cosmetic surgery to fix their physical problems.  The communication strategies will mainly focus on women who have already given birth.

  After careful analysis, it was found out women who have given birth seek for affordable cosmetic surgery to help them fix some of the aftermath physique problems for example decrease of stretch marks by use of raiser dermatology technique removal of excess skin especially at the abdominal area etc.

Most of the market segments i.e. the women; it has been observed that immediately after giving birth, they gain baby fat of which after vigorous exercise plan they are able to shed-off the baby fat still resulting to loose skin, the breasts drooping and this shatters their self-esteem. The breasts drooping and this shatters their self-esteem.

The women don’t feel beautiful or sexy for their husbands.  This outcome has resulted to many marriages been affected since there is no sexual intimacy.  The women feel that they can no longer wear bathing suits e.g. bikinis or small tops because of the physical outlook.

The cosmetic surgery will help the women get back their youthful body through for example tummy tucks (where the excess skin is removed, breast enlargement by adding of breast implants) and the groove back in the marital bed.

Strategies for communication

The PR will engage the use model hierarchy –of- effects for the communication and creation of publicity to the targeted consumers.  In this model, the buyers purchase decision is proceeded by steps such as convictions about the service benefits through various means for example testimonials from women who have  undergone cosmetic surgery to fix problems  that resulted form pregnancy.

The preference for the brand i.e. ageless brand, liking and been the preferred choice brand. Knowledge relating to the to the benefits and features of the service after an awareness of the service has been gained through the use of classified advertisements, publicity etc.

The basic model implication of this model is that function of persuasive communication should be handled deftly at every stage of the consumers adoption process.  In this model it will embrace some of the tools that will be used in the launching of the company and the service that it will offer.