Marketing Plan For Chooks-to-go
Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc., a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country.
Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns, enabling access to a larger part of the population. The product mix is often adjusted to suit local preference. The brand has 23 processing plants across the country, allowing logistical and recessing flexibility to match daily orders.
A cold-chain system delivers fresh products every day. Food safety is constantly monitored, with Hack compliance underway SWOT analysis.
Continues build a good relation marketing plan by generating business that give a profit to them.
Description
- Chooks-t&Go is known for their quality roasted chicken product but they can innovate some more product to offer for their prospect customer.
- Time Frame 3 months – 6 months
- Estimated Budget 500,000 – 600,000
- Estimated return of investment 800,000 – 900,000
