4 Rules For Converting Leads into Sales

Table of contents

There are hundreds of millions of blogs cluttering the internet. The companies you are up against are not just the ones from two blocks away. Now, the competition is global. More importantly, a workforce from all over the globe aids it. While you sit here reading this post, your competitors are hiring writers from Australia, New Zealand, India or Hong Kong to write a post for them. In all this war of marketing, the only way to survive is by optimizing your leads and maximizing the profit out of them.

Following the invaluable rules below will help you convert your leads into (actual) sales.

Don’t cast pearls before swine:

Almost one-fifth of the marketers bemoan that they don’t have good sales data to use for converting leads into sales, and more than 60% say they don’t know where to start or how to consolidate their marketing channels. It’s a sorry state of affairs, and without sounding condescending in the least bit, here’s a bit of advice for all the struggling marketers: don’t cast pearls before swine.

There was a time when the biggest online advertising medium, Google Adwords, was all about getting your words out. Those days are gone for good. You can no longer relax in your chair, satisfied that you have gotten more clicks than your competitors. Now you have to put your ads before the most relevant prospects. If you are offering student loans, but your ads are showing up for people searching university job offers, your money is just going down the drain.

Getting in front of the best prospects takes a bit of work and costs slightly more but is necessary if you want to be successful. First, offering free trials and demos are a great point to start. Make sure the trial is offered to the most relevant customer and attains maximum client satisfaction.  Offering free trial subscriptions of finance magazine to literature majors is a waste of time and resources, so make sure your campaigns are targeted correctly. Also, try to drive up positive word-of-mouth about you on the internet. A few good reviews at a relevant forum praising your product  than a thousand-dollar marketing campaign.

Drill your message into the minds of your target audience:

After you’ve spotted the most relevant market for your product, try to engrave your presence in the minds of the audience in that market. Some marketers follow the , which says that the amount of sales you are able to generate from a relevant market is directly proportional to the amount of exposure you enjoy with the audience. In simple words, the more they listen about you, the more likely they are to buy from you. The rule goes even further and states that a prospect needs to hear your message at least seven times before they’ll take action to buy. Seven times! Think about it.

Shout to two quarters, not one:

Now, how do you get the loudest shout? There are two segments you should target: the average prospect browsing through the Internet as well as the Internet itself.

It gets slightly tricky here.

First, don’t follow the same approach for both targets. Google search’s comprehension level is completely different from the average Internet user’s. For the former, you need to optimize your web pages so that they show up in the most relevant sections. Remove dead links from your website and follow a clear road-map. This will let Google reach to each and every single feature on your website and show it in its results.

Understandably, targeting human beings is different from targeting search engine bots. Human beings are sentient and get attracted to the stimulus they receive from their senses. To cash in on this, use psychological triggers. Make your ads subtle, and don’t stick your sales pitch in the face of the visitor. Try to make your posts more interactive. See here how  interacts with our prospects as an example. Notice how they make their posts more interactive in order to draw the visitor in.

Sell, don’t hammer:

It’s important to have the loudest shout in the town but there comes a point when you should stop shouting and start talking gently. This point arrives when your target listener is listening to you. Always remember, you shout at the top of your lungs to attract the prospect’s attention, never to turn an attentive prospect into a client. You’ll lose them if you don’t stop shouting now.

Herein lies an important lesson for all marketers: always keep your product dangling before the prospect. Never pitch it in a way that makes you seem desperate. Simply pique the prospect’s curiosity and keep arousing it.

Soon enough you’ll get them to click on the buy now button.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Human Resources Management (HRM)
Customer 452773, July 11th, 2023
Human Resources Management (HRM)
excellent work
Customer 452773, July 3rd, 2023
English 101
IThank you
Customer 452631, April 6th, 2021
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
Business and administrative studies
excellent job!
Customer 452773, May 25th, 2023
excellent job made a 93
Customer 452773, March 22nd, 2023
Love this writer!!! Great work
Customer 452597, April 5th, 2021
thank you so much
Customer 452749, June 10th, 2021
Leadership Studies
excellent job
Customer 452773, August 3rd, 2023
Business and administrative studies
Customer 452773, February 23rd, 2023
Thank you for your hard work and help.
Customer 452773, February 13th, 2023
Business and administrative studies
Excellent job
Customer 452773, March 9th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp