4 Reasons Your Company Should Use Native Advertising

Table of contents

Native advertising is new, which makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue that has been elsewhere. But the derision of native advertising has failed to slow its advance for obvious reasons: The advertising world used to be, media companies have to make money somehow, and consumers actually prefer native ads.

For a more thorough understanding of this relatively new field, I spoke with Vitaly Pecherskiy. The native-advertising expert is COO of, a platform for distributing content through native and video advertising channels. His company has conducted research on the trends and behaviors driving this form of marketing.

Putting aside the hype, it’s worth considering Pecherskiy’s four reasons why companies should try native advertising.

1. Loyalty brands are winning.

Pay-per-click marketing does one thing: make the sale. It targets would-be consumers with an ad that follows them on the internet and forces its way onto every screen. In a very low percentage of situations, pay-per-click’s repetitious reminders ultimately succeed in getting that click. An equally small proportion of clicks will result in conversions. In the end, a consumer becomes a customer and money is exchanged for goods and services in a very transactional, one-off basis.

Unfortunately, that’s all pay-per-click ads can hope to accomplish — capture prospects when they are ready to make a purchase. This strategy may work for established brands. But waiting for leads to come in simply doesn’t work for smaller or younger brands that struggle to garner enough searches for their companies or products in the first place.

“Native advertising gives companies the opportunity to intellectually establish a bond with their customers through content,” Pecherskiy says. “Their ads are more than a picture and a discount. They are aimed at the heart of the consumer’s values and lifestyle. By forging that connection, companies create loyal customers who return time and again.”

Related: 

2. Consumers don’t want to be sold.

Millennials, in particular, recognize then you’re selling to them. And they hate it. StackAdapt research reveals that 51 percent of 18- to 44-year-olds are than traditional advertising.

This trend can be seen everywhere you look. Young people use ad blockers and trust influencers more than they rely on television commercials. Done the right way, native advertising shouldn’t bother anyone’s sensibilities. In fact, it’s a positive move for society. Advertising should have a basis in real ideas, not just pestering ads and slogans.

Related:

3. Native advertising expands your agile marketing abilities.

A product’s best feature might not sound particularly cool without some unpacking. Buick turned to native advertising to overcome such a problem. The car manufacturer wanted to emphasize the value of a 24-hour test drive, so it  to walk viewers through a fun-filled Saturday from start to finish — trips to the park, lots of food and good friends. The company plugged the test drive at the close of the ad, asking, “How can you experience life over the next 24 hours? Experience the New Buick.”

Making a test drive into a relatable thing that connects with consumers on a lifestyle level is an accomplishment. And it is best accomplished through a medium that users already enjoy: entertaining or insightful content.

Related: 

4. Ads can express real ideas.

Good native advertising has very little to do with a product or service and everything to do with an idea that elicits an emotion, educates and entertains. This method affords companies the opportunity to weigh in on social issues, make people laugh and widen consumers’ horizons through high-quality content. It’s important to note that this is precisely the type of content people seek out.

“The ability to advertise by communicating good ideas has to be a positive shift for society,” Pecherskiy says. “In an economy that is accustomed to aggressive advertising and companies that will do anything to make a sale, native advertising is a breath of fresh air.”

America’s corporations always have had an important voice in our culture. Native advertising gives them a platform to project good ideas instead of promoting unfiltered consumerism.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyStudyWriters
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Leadership Studies
excellent job as always
Customer 452773, September 2nd, 2023
Nursing
Impressive writing
Customer 452547, February 6th, 2021
Business Studies
Thank you very much for a good job done and a quick turn around time.
Customer 452615, March 31st, 2021
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
Business and administrative studies
Thank you for your hard work and effort. Made a 96 out of 125 points Lacked information from the rubic
Customer 452773, October 27th, 2023
Leadership Studies
excellent job
Customer 452773, July 28th, 2023
BUSINESSADMINECO535
excellent work
Customer 452773, October 6th, 2023
business
Great job
Customer 452773, February 13th, 2023
Business and administrative studies
always perfect work and always completed early
Customer 452773, February 21st, 2023
Business and administrative studies
perfect
Customer 452773, February 23rd, 2023
Nursing
thank you so much
Customer 452749, June 10th, 2021
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp