Would you buy shoes just because their maker is pledged to philanthropy? Blake Mycoskie wants you…

Would you buy shoes just because their maker is pledged to philanthropy? Blake Mycoskie wants you to. Participation with his sister in the reality TV show The Amazing Race ignited his passion for travel. While visiting Argentina, he came face-to-face with a lot of young children without shoes and had a revelation: He would return home and start a sustainable business that would help to address the problem. Mycoskie launched TOMS to sell shoes made in a classic Argentinean style, but with a twist—for each pair sold, TOMS donates a pair to needy children. Blake calls this One for One, a “movement” that involves “people making everyday choices that improve the lives of children.” Aft er giving away its one-millionth pair of shoes, Mycoskie renamed the company One for One. Mycoskie’s business model can be described as caring capitalism or profits with principles. Two other names associated with this approach are Ben & Jerry’s Ice Cream and Tom’s of Maine. But each of these firms was sold to a global enterprise—Unilever for Ben & Jerry’s and Colgate-Palmolive for Tom’s of Maine. The expectation was that the corporate buyers wouldn’t compromise on the founders’ core values and social goals. Who knows what the future holds if One for One grows to the point where corporate buyers loom? Your Decision? What about it? Is Blake’s business model one that others should adopt? If an entrepreneurial firm is founded on a caring capitalism model, is it ethical for a future corporate buyer to reduce or limit the emphasis on social benefits?

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