The Samsung #StandTall Multi-Channel Campaign The Samsung #StandTall is a multi-channel campaign…

The Samsung #StandTall Multi-Channel Campaign
The Samsung #StandTall is a multi-channel campaign that aims to raise awareness of the achievements of
young people who are supported by The Prince’s Trust in the United Kingdom. The campaign’s goal is to
increase awareness of The Prince’s Trust Celebrate Success Awards and its young honourees who have
overcome certain odds to have a positive impact on their local communities.
As a supporter of The Prince’s Trust, Samsung is dedicated to creating opportunities for young people
across the U.K. through access to technology and skills development as part of its Digital Classroom
program. Samsung’s Digital Classroom at The Prince’s Trust Kennington Centre has seen great results since
opening, with 84 percent of attendees remarking that they now feel confident when using a computer to
support their learning. Furthermore, 76 percent felt that the information technology (IT) and digital skills
they picked up will help them in the job they want to do in the future.
Questions
Use the above description of Samsung’s #StandTall campaign and internet search
1. Explain how it has incorporated the components of the 4Es approach to marketing.
a- Experience:
b- Everyplace:
c- Exchange:
d- Evangelism:
2. How could this campaign be localized for different international markets?

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